Festival Road Ltd.
7 Bell Yard London, WC2A 2JR United Kingdom
HOC is a Virginia corporation organized on May 11, 2016. Our principal place of business is 7 Bell Yard, London, WC2A 2JR, United Kingdom. We do business under the name House of Colour and our corporate name. We do not do business under any other name. We began offering franchises for House of Colour Businesses in June 2016. We have not, and do not, operate any franchises like those described in this Franchise Disclosure Document, or in any other line of business. We do not conduct any other business other than franchising House of Colour Businesses. We do not have any predecessors.
Not Available
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Franchimp Summary Rating
5/10
Earning Transparency
1/10
Investment Accessibility
9/10
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Upfront Franchise Fees
Minimum: $24,000 Maximum: $24,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $26,345 Maximum: $41,250
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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