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Image Studios 360

IMAGE Studios HOLDCO, LLC

Company Information

1370 South 2100 East

[email protected]

The franchisor is Image Studios Franchise, LLC, a Delaware limited liability company. It acquired the IMAGE Studios franchise system in March 2024 and began offering franchises in May 2024. Its principal business address is 1370 South 2100 East, Salt Lake City, Utah 84108. Its direct parent company is IMAGE Studios HOLDCO, LLC.

We offer franchises for Image Studios 360 Salons in accordance with the terms of our Image Studios 360 Franchise Agreement (the “Franchise Agreement”). A copy of the most recent Franchise Agreement is attached to this Disclosure Document as Exhibit C. If you enter into an Image Studios 360 Franchise Agreement, you will be trained and authorized to operate an Image Studios 360 Salon using the Marks according to our system standards, featuring individual turn-key salon studios in a salon mall setting using our innovative build-out system and methods of operation, marketing and promotion (collectively the “System”). We reserve the right to change or otherwise modify the System and add, modify, or delete any of our designs, operational processes, or services at any time in our sole discretion. You will operate your salon at, and only at, a location approved by us, and you will not receive any guaranteed territory outside of the protected radius surrounding your salon, or any exclusive rights for operation of an Image Studios 360 Salon at any other location or within any other territory. Throughout this document, your franchise business will also be referred to as your “Salon” or your “Location.” As a franchisee, you will typically purchase or lease existing building space ranging from 3,500 to 9,000 square feet and convert or remodel the purchased or leased space into individual size salon studios that are typically 10 feet by 12 feet in size. These individual studios are then leased to independent salon professionals. As a franchisee, you will provide general salon management, maintenance inside the studios and common areas, wireless internet, some marketing/branding and a web page for each salon professional in our online salon directory, organizing social events for the salon professionals at your location, educating and training your salon professionals on how to use the technology we have put together to assist them in running their salon business, and providing them information and follow up with each salon professional about our marketing programs and tools how they can participate in them. Each salon professional is a tenant of yours who is an independent business owner and will be responsible to schedule their own appointments and operate their individual salons. Your tenants are also required to obtain their own business, health department, and other professional licenses from relevant state professional licensing boards, where required and depending on the types of services they offer. We also offer, to qualified applicants, the opportunity to develop additional units by purchasing the right to develop two (2) additional franchises at the time you sign your first Franchise Agreement. You will be required to sign a Development Agreement (“DA”) at the same time you execute the Initial Franchise Agreement and you will be required to develop these additional units within a fixed time period. (See Exhibit D of the DA) You must sign our then-current franchise agreement for each additional unit opened under the terms of the DA. These franchise agreements may not be the same as the initial Franchise Agreement that you will sign. We also may offer franchises for Image Studios 360 Salons in foreign countries. We anticipate that master franchise relationships will be established and that the financial terms and the nature and scope of the master franchise relationship will be negotiated.

FDD Effective Date Action

Franchise Rating

Franchimp Summary Rating

4/10

Earning Transparency

7/10

Investment Accessibility

1/10

Summary of potential earnings

Average Gross Profit Per Unit

$141,004 / unit

Average Gross Profit During 2019
Franchise Type:

Beauty Related Services

$141,004

Industry Low

$311,878

Industry High

Average Revenue Per Unit

$307,947 / unit

Average Revenue During 2019
Franchise Type:

Beauty Related Services

$98,628

Industry Low

$1,807,349

Industry High

Franchise System Development

Year Units at Start of Year Units Opened Units Terminated Non-Renewals Re-Acquired by Franchisor Ceased Operations Units at End of Year

Distribution of Image Studios 360 Franchisee

Employee Contact Database

# Name Position Email Phone

Summary of Investment Costs

Upfront Franchise Fees

Minimum: $71,000 Maximum: $72,900

Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.

These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.

While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.

Total Investment Costs

Minimum: $773,392 Maximum: $1,734,462

Ongoing Fees

Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.

These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.

Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.

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