iSmash
Shortino Ventures LLC
Company Information
1225 Jefferson Road #13
We are a Delaware limited liability company established on May 26, 2021. Our principal place of business is 361 Newbury Street, 4th Floor, Boston, Massachusetts 02115. We conduct business under our corporate name Smash Franchising LLC and under the iSmash trade name. Our business is operating the iSmash Center franchise system and granting franchises to third parties like you to develop and operate a Center. We began offering franchises on November 5, 2021. Other than as discussed above, we are not in any other business, we have not conducted business in any other line of business, we do not conduct or operate a Franchised Business of the type to be operated by a franchisee, and we have not offered or sold franchises in any other line of business. We do not have any predecessors and we do not have any parent company. Our registered agents for service of process are disclosed in Exhibit B of this Disclosure Document.
Not Available
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Franchise Rating
Franchimp Summary Rating
9/10
Earning Transparency
10/10
Investment Accessibility
8/10
Summary of potential earnings
$284,859 / unit
Average Gross Profit During 2022Entertainment
$458,342 / unit
Average Revenue During 2022Entertainment
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $99,058 Maximum: $132,858
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $277,593 Maximum: $753,748
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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