John Casablancas Centers
Image Marketing Enterprises, L.L.C.
Company Information
648 Trade Center Blvd. Chesterfield, MO 63005
Image Marketing Enterprises, L.L.C. is a limited liability company formed under the laws of the state of Missouri in September, 2003. They maintain their principal place of business at 648 Trade Center Blvd., Chesterfield, MO 63005. They currently conduct their business under their corporate name and under the names under the names “John Casablancas Modeling & Career Center” and “Model & Talent Management Agency,” “John Casablancas International” and “John Casablancas Centers.”
If approved, you ("you" includes individual franchisees, partnerships, corporations, and shareholders owning 30% or more of a corporate franchisee's stock) will have the right to sign a franchise agreement with us (the "Franchise Agreement") Under the Franchise Agreement, you are granted the right and must undertake the obligation to establish and operate a modeling, personal development, and acting school under the name "JOHN CASABLANCAS CENTERS," and a model agency business under the name "MODEL & TALENT MANAGEMENT AGENCY" (the school and model agency business are collectively called the "Center") In the past, some of our Centers operated under the name “John Casablancas Modeling and Career Center,” but we no longer intend to use that name for Centers established in the future We have developed a system consisting of certain procedures and methods of operation, merchandising, promotion, and quality control for the operation of the Centers which includes a standardized, comprehensive manner of operations (the "System") The Centers currently offer courses in modeling, personal development and commercial film and acting courses The Franchise Agreement grants you the right to use the trademarks, trade name, service marks, and commercial symbols as we now designate and as we may designate m the future (the "Proprietary Marks") for use in the operation of the Center As discussed m Item 13 below, MMI retains ownership of the Proprietary Marks, and under a license agreement with MMI, we have the right to use, and to license others to use, the Proprietary Marks You must operate the Center according to our confidential operating manuals (that include our curriculum, marketing, sales, promotion, and other manuals) and various audio and audio-visual materials, each of which may be made available to you in paper or electronic (e g. on the Internet) format (collectively, the "Manuals") You may operate the Center from a location (the "Premises") within the territory described in the Franchise Agreement (the "Licensed Territory")
1 Directors with Prior Bankruptcies
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Franchise Rating
Franchimp Summary Rating
6/10
Investment Accessibility
6/10
Franchise System Development
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Distribution of John Casablancas Centers Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $37,295 Maximum: $52,295
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $146,845 Maximum: $404,895
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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