Just Between Friends Franchise System, Inc.
7633 E 63rd Pl, Suite 300Tulsa OK 74133
JUST BETWEEN FRIENDS FRANCHISE SYSTEM, Inc. is an Oklahoma Corporation that was formed on August 26, 2003 for the purpose of franchising JBF’s concept. JBF’s principal place of business is 325 North Butternut Place, Broken Arrow, OK 74012.
JBF has developed and owns a unique system for the consignment sale of used maternity and children's clothing, toys and other items on consignment and perhaps other products and services occasionally. The franchise, offered by us, is a twice yearly children's and maternity consignment sales event where participants (consignors) make 60% to 70% (generally) of the sales of the items that they consign. Consignors choose what to sell, price it, according to specific guidelines and bring it to the venue for you to sell. JBF is in business to offer franchises for people who would like to own and run an event of this type. The market for businesses offering consignment of used maternity and children's closthing, toys and other items is well developed. JBF's direct competitors are those whose sole business is to hold an event for the sale of children's and maternity clothing, toys and baby equipment within the same territory of a franchise twice yearly. Children's consignment stores which have storefronts are indirect competition. Franchisees might also face indirect competition from online sales conducted by JBF and third parties. We also offer multi-unit development opportunities for the development of two or three Just Between Friends franchise units. If you are eligible for and elect to become a multi-unit franchisee with two or three locations, you will sign a franchise agreement, and the applicable two unit or three unit addendum attached as Exhibits M and N respectively, for each location at the time you enter into the first agreement with us. Accordingly, you will be signing the same form of franchise agreement (see Exhibit A and Exhibits M and N to Exhibit A) for each outlet to be developed as a multi-unit franchisee. There are no regulations specific to the operation of a JBF franchise, but you must comply with all local, state and federal employment, tax and safety laws, including but not limited to state and local laws regarding crib, bedding, and/or car seat sales. You must also comply with all general laws such as labor and employment laws. In addition, some jurisdictions have passed laws that require businesses to pay their employees a higher minimum wage than what is required under federal law, which laws may disproportionately affect franchised businesses.
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Franchimp Summary Rating
6/10
Earning Transparency
7/10
Franchise Attrition
3/10
Investment Accessibility
8/10
$245,154 / unit
Average Revenue During 2021Child-Related
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Upfront Franchise Fees
Minimum: $30,115 Maximum: $32,690
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $66,665 Maximum: $97,515
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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