Learning Express

63 Walnut St.

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The franchisor is Learning Express, Inc., a Massachusetts Corporation, incorporated on October 28, 1987, maintaining a principal business address at 63 Walnut St. Devens, Massachusetts 01434.

We franchise the right to operate a retail store (the' 'Store”), featuring toys, books, games, personalized gifts, children's accessories and other related items under a Local Store Franchise. Agreement (the “Franchise Agreement), a copy of which is attached to this Disclosure Document as Exhibit. Learning Express stores: offer in-store activities and events. Product demonstrations and customer-centric services such as a birthday gift registry, complimentary gift-wrapping, free personalization, VIP Programs and Fund Raising programs. We locate Our stores in malls, lifestyle: centers, strip plazas and town centers, and they range in size from 815 sq. ft. tOi5, 350.sq.,ft. Our average store size is approximately 2,275 sq. ft. in retail space and is usually located in high-traffic areas within: well-established communities. The typical, shoppers are parents, grandparents or other family members of households with children ranging in age from newborn to young adult. The retail toy business is year round, with an emphasis on: birthday related sales seasonal events and November and December holiday sales. Learning Express has developed (and continues to modish () a unique system for the operation of Learning Express Toy Stores (“System”).The distinguishing characteristics of the System include. Our interior FDD. 6 of 110 design, special decor and graphic design elements, layout, fixtures, color schemes, display units, signs, equipment, and a unique inventory mix; procedures for operations; computer software,, websites, E-. Commerce platforms; quality and uniformity of services and products offered; local, regional and national events; procedures for management training and ongoing assistance; advertising, social media and promotional programs; and business formats, methods, procedures; designs, layouts, standards, and specifications, which we may change, improve, and further develop. We identify the System by means of the Learning Express name and mark and certain other names, marks, logos insignias, slogans, emblems, symbols, and designs (collectively, “Marks”). Every detail of the System is Important to You, Lis and Our other franchisees. You must develop, maintain and operate Your Learning Express' Business' at the high and uniform standards of quality, operations and service established, by us for the System (“System Standards”). Our System Standards are contained within our confidential operations manual (“Manual”). As long as you are in compliance with Your Franchise Agreement, We will provide you access to the Manual on Our Intranet site for the then of Your Franchise Agreement. Under certain circumstances we may allow a Local Store Franchisee to operate a separate retail outlet (a “Satellite Location"). You do not have the right to operate a Satellite Location without Our prior written consent, which we may withhold at our sole discretion. We offer a Conversion Program that may allow a qualified existing independent retail store ("Conversion Store") to become a Learning Express Local Store Franchise;