Liberty Tax Service
JTH Tax Inc.
Company Information
1716 Corporate Landing ParkwayVirginia Beach, VA 23454
JTH Tax, Inc. d/b/a Liberty Tax Service is a Delaware corporation incorporated on October 23, 1996. They do business as “Liberty Tax Service.” On September 23, 2010, they incorporated JTH Holding, Inc. in Delaware. In July 2014, they formally changed the name of JTH Holding to Liberty Tax, Inc. Their principal place of business is 1716 Corporate Landing Parkway, Virginia Beach, Virginia 23454. They have offered area developer agreements since June 2001.
We offer franchises to operate income tax preparation offices using our marks “Liberty Tax Service,” “Liberty Tax,” and “Liberty Income Tax,” any further marks we develop, and our proprietary business methods and marketing techniques in a specified geographic territory.
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Franchise Rating
Franchimp Summary Rating
5/10
Earning Transparency
4/10
Franchise Attrition
3/10
Investment Accessibility
8/10
Franchise System Development
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Distribution of Liberty Tax Service Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $15,000 Maximum: $15,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $42,200 Maximum: $61,400
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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