Loyalty, LLC
780 Lynnhaven Parkway Suite 240 Virginia Beach, VA 23452
To simplify the language in this disclosure document, the terms “we,” “us,” and “our” refer to Loyalty Business Services LLC d/b/a Loyalty Business Services. The terms “you” and “your” refer to the person or entity that buys this franchise, including any guarantors. We are a Virginia Limited Liability Corporation formed on October 30, 2019. We maintain our principal place of business at 780 Lynnhaven Parkway, Suite 240, Virginia Beach Virginia, 23452. We do business under our corporate name and under the name Loyalty Business Services. We changed our original corporate name, Fide Holding LLC, to Loyalty Business Services LLC on June 4, 2020. We do not engage in any other business activity. We have not operated a Loyalty Business Services unit franchise business of the type you are being offered. We have been offering franchises since June 2020. Exhibit D contains our agents for service of process.
Not Available
12 Ongoing Lawsuits
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Franchimp Summary Rating
3/10
Earning Transparency
1/10
Investment Accessibility
5/10
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Upfront Franchise Fees
Minimum: $45,000 Maximum: $45,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $68,200 Maximum: $99,700
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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