Maid Brigade
Evive Brands, LLC
Company Information
8100 E. Indian School Road, Suite 201
Maid Brigade, Inc. is a Delaware corporation incorporated on February 8, 1982. Their principal business address is Four Concourse Parkway, Suite 200, Atlanta, Georgia 30328. On February 1, 2005, they changed their corporate name from The Maid Brigade Systems, Inc., to Maid Brigade, Inc.
Don Hay, our Chairman, has operated a number of household and commercial cleamng businesses m the Umted States and Canada We began offenng franchises m June 1984 In late 2011, we began also offenng home cleamng franchises under the mark “Maid Simple House Cleamng ” Franchises for that business were marketed through a different Franchise Disclosure Document Maid Simple franchises are smaller businesses, with lower entry costs and a completely different fee structure Those franchises are marketed to individuals who anticipate doing the home cleaning work themselves We no longer offer Maid Simple franchises As of December 31,2018 there were 10 Maid Simple franchisees m operation We have no other business activities and have not offered franchises m any other line of business
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Franchise Rating
Franchimp Summary Rating
7/10
Earning Transparency
7/10
Investment Accessibility
7/10
Summary of potential earnings
$892,373 / unit
Average Revenue During 2021Cleaning Services
Franchise System Development
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Distribution of Maid Brigade Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $63,816 Maximum: $63,816
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $120,616 Maximum: $136,366
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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