Massage Envy
Roark Capital Group
Company Information
14350 N. 87th St., #200 Scottsdale, AZ 85260
Massage Envy Franchising, LLC is a Delaware limited liability company. They filed their Articles of Organization on November 19, 2009. Their principal business address is 14350 North 87th Street, Suite 200, Scottsdale, Arizona 85260.
We grant to qualified individuals and entities (“Franchisee(s)”) a license to operate a Business and in connection with the Business to use the service mark “Massage Envy®” as well as other service marks disclosed in Item 13. These service marks, together with any other trademarks, service marks, trade names, logos or other commercial symbols that we may license to Massage Envy Businesses, now or in the future, are collectively referred to as the “Marks.” The “Marks” also include our distinctive trade dress used to identify a Massage Envy Business, whether now in existence or created in the future. Each Massage Envy Business must be operated at a site that we approve and according to our standards, specifications, operating procedures and rules (collectively, the “System Standards”). Massage Envy Businesses must offer all products and services we specify and may not offer any products or services we have not authorized in advance. Massage Envy Businesses offer a membership program under which members, for the monthly membership fee, receive one massage or facial per month and are entitled to receive additional services at reduced member rates. Non-members may also receive services, but at higher standard rates. We only grant franchises to Franchisees who meet our minimum standards for, among other elements, character, skill, aptitude, attitude, business ability and financial capacity. If your site is located within the development area of a Regional Developer, we have the right to delegate to the Regional Developer some or all of our obligations under the Massage Envy Franchise Agreement relating to sales, training, site assistance, and supervisory services. Lists of all current Franchisees and Regional Developers are attached to this Disclosure Document as Exhibit C and Exhibit G, respectively
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Franchise Rating
Franchimp Summary Rating
5/10
Earning Transparency
7/10
Investment Accessibility
2/10
Summary of potential earnings
$519,921 / unit
Average Revenue During 2020Health & Fitness
Franchise System Development
| Year | Units at Start of Year | Units Opened | Units Terminated | Non-Renewals | Re-Acquired by Franchisor | Ceased Operations | Units at End of Year |
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Distribution of Massage Envy Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $45,000 Maximum: $45,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $605,850 Maximum: $1,014,700
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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