Mister Softee
Mister Softee Franchise, L.L.C.
Company Information
901 E. Clements Bridge Road Runnemede, New Jersey 08078
Mister Softee is a New Jersey Limited Liability Company formed on March 2, 2000. It does business only under its corporate name. Mister Softee's principal business address is 901 E. Clements Bridge Road, Runnemede, New Jersey 08078. Its agents for service of process are reflected on Exhibit 2 of this Franchise Disclosure Document. Mister Softee has been offering this type of franchise since March 2000. It has never operated the type of business that you will operate and has never offered franchises in any other line of business. As described in Item 20 of this Franchise Disclosure Document, as of December 31, 2022, there were 591 franchised trucks in operation in 19 states. Mister Softee's affiliate, Mister Softee, Inc. ('MSI'), is a New Jersey corporation with a principal business address at 901 E. Clements Bridge Road, Runnemede, New Jersey 08078. From 1956 through March 2000, MSI licensed to qualified dealers the right to distribute soft-serve ice cream under the 'Mister Softee' name within defined territories throughout the United States. MSI no longer offers or grants 'Mister Softee' licenses. MSI has never offered franchises in other lines of business. Mister Softee has assumed the obligations of MSI under the outstanding license and franchise agreements, and all renewals will be through Mister Softee.
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Franchise Rating
Franchimp Summary Rating
8/10
Investment Accessibility
8/10
Franchise System Development
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Distribution of Mister Softee Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $215,500 Maximum: $245,500
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $241,500 Maximum: $287,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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