Molly Maid
Neighborly
Company Information
1010-1020 North University Parks Drive Waco, Texas 76707
Molly Maid, Inc. is a Michigan Corporation formed May 8, 1984 for the sole purpose of franchising the MOLLY MAID system in the United States. Our principal place of business is 3948 Ranchero Drive, Ann Arbor, MI 48108.
We develop, promote, and award franchises for the operation of professional residential housekeeping services under the “Molly Maid” trademark and/or similar trademarks or other symbols, logos, emblems, slogans or other indicia of ownership that are or may be designed by us in the future (the “Marks”) and using the methods, processes and operating systems developed by us in connection with the franchise (the “System”) that are defined in our Operating Manuals (the “Manuals”). We are a member of the International Franchise Association and abide by its Code of Principles and Standards of Conduct. As a Molly Maid franchise owner, you will have the right to use the Marks and the Manuals in the operation of a Molly Maid business within a specified area (the “Territory”). The Molly Maid Franchised Business is devoted to providing consumers with a professional and reliable cleaning service experience. We seek to build customer trust by our professional approach, advanced computerized systems, personalized marketing programs, customer relationship management. Most homes serviced by Molly Maid franchises require either weekly, alternate weekly, tri-weekly or monthly service and these customers are referred to as regular customers. While the System’s focus is on repeat residential customers, franchises also have the ability to do one-time or occasional cleans. As a franchise owner, you will not perform all of the actual cleaning services. You will employ individuals experienced in such services. Within the residential cleaning service industry Molly Maid competes with other businesses, including other national and regional franchise programs. We differentiate the System from our competitors in ways that are specifically designed to offer our customers accessibility, convenience, quality, flexibility and peace of mind. We do this through distinctive service techniques, packaging and signs; unique methods of delivery of services and products; comprehensive sales and marketing procedures and methods; our Software System (as defined in Item 11), for managing customer lists, scheduling, and payroll, specialized advertising and potential cross promotions with participating affiliated companies.
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
4/10
Summary of potential earnings
$665,367 / unit
Average Revenue During 2020Services-General
Franchise System Development
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Distribution of Molly Maid Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $59,900 Maximum: $80,150
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $127,200 Maximum: $184,450
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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