MyWay Mobile Storage
MW Equity, Inc.
Company Information
3696 Northridge Drive NW Suite 20Grand Rapids, Michigan 49544
MW EQUITY, INC. is a Michigan corporation formed on October 21, 2008, for the purpose of franchising the MYWAY business model and concept. They do business under the names MyWay Mobile Storage and MyWay Storage. Their principal business address is 3696 Northridge Drive NW, Suite 20, Grand Rapids Michigan, 49544. They have offered franchises since March 2009.
We offer franchises for the operation of a containerized storage business ("Business" or "Franchised Business") which operates under the trade name MYWAY MOBILE STORAGE and MYWAY STORAGE. The franchise we offer is a mobile storage business that offers several services and products. The primary service is the delivery and pickup of storage containers (called “SafeBoxes”) to customers along with the storage of such containers in a warehouse (called a “Security Hub”)- SafeBoxes are delivered to customers via a flatbed truck with a portable forklift mounted to the rear of the truck. The service, which was refined by MW EQUITY, INC., provides a high level of convenience for individuals and entities seeking selfstorage space to rent as they are no longer faced with the burden of having to rent, load, and unload a truck before even getting the chance to actually load the storage unit. Instead, the SafeBox is delivered directly to the exterior of their house, apartment, or place of business. The SafeBoxes are protected against the elements through the use of a custom-fitted cover that is securely placed over each container. Once the loading is completed, a driver returns to retrieve the SafeBox for transport back to the local MYWAY Storage facility. Customers may elect to have their belongings moved directly to their new address and bypass the storage option. Customers wishing to access their SafeBox at the facility may do so during standard business hours. The franchised business is characterized by a distinctive design, trade dress, decor and color scheme; specifications, and procedures for operations; procedures for quality control; training and ongoing operational assistance; site selection assistance; and advertising and promotional programs; all of which may be changed, improved, and further developed by us from time to time (the "System"). The System is identified by means of certain trade names, service marks, trademarks, slogans, logos, emblems, and indicia of origin, including, but not limited to, the mark "MYWAY" and the trade name “MYWAY Storage” and “MYWAY Mobile Storage” (the "Names and Marks" or "Marks"). There may, at our discretion, be other trade names, service marks, trademarks, slogans, logos and emblems as we may designate for use in connection with the System.
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Franchise Rating
Franchimp Summary Rating
3/10
Investment Accessibility
3/10
Franchise System Development
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Distribution of MyWay Mobile Storage Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $152,600 Maximum: $565,300
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $225,200 Maximum: $801,500
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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