Orangetheory Fitness
Ultimate Fitness Group, LLC
Company Information
6000 Broken Sound Parkway NW
We are a Delaware limited liability company formed on August 4, 2009. We do business under our company name and under the trade and service marks ORANGE THEORY® and OT FIT®. Our principal business address is 1815 Cordova Road, Suite 206, Fort Lauderdale, Florida 33316.
We and our affiliates have developed valuable and proprietary business formats and systems (collectively, the "System") used by AR Businesses in developing, operating, selling, and supporting health and fitness studios that operate under the ORANGETHEORY® mark (“Studios”). Studios are identified by an orange color scheme and trade dress and offer members access to exercise equipment, including cardio and strength equipment, and other related services and ancillary merchandise related to the ORANGETHEORY® concept. The distinguishing characteristics of the System include, but are not limited to, our Studio and business designs, layouts, and identification schemes (collectively, the “Trade Dress”); our specifications for equipment, inventory, and accessories; our website or series of websites for the promotion of the brand and the Studios (the “System Website”); our relationships with vendors; our software and computer programs; our online booking system; our reservation procedures; any fitness programs and classes that we have developed or may develop; the accumulated experience reflected in our training program, operating procedures, customer service standards methods, and marketing techniques; and the mandatory and suggested policies, procedures, standards, specifications, rules, and requirements (“System Standards”) set out in our operations manuals for the operation of Studios and area representative businesses (“AR Manuals”) and otherwise in writing. We may change, improve, add to, and further develop the elements of the System from time to time. We identify businesses operating under the System by means of the trade and service marks “ORANGETHEORY®,” “OT FIT®” and “OTF®” and certain other trademarks, service marks, trade names, signs, associated designs, artwork, and logos described in Item 13 of this Disclosure Document (collectively, the “Marks”). We may designate for your use other trade names, service marks, and trademarks as Marks from time to time. The Studios include (i) Studios owned and operated by us or our Affiliates (“CompanyOwned Studios”), and (ii) Studios owned and operated by third-party franchisees (“Franchised Studios”).
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Franchise Rating
Franchimp Summary Rating
1/10
Investment Accessibility
1/10
Franchise System Development
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Distribution of Orangetheory Fitness Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $217,820 Maximum: $295,720
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $729,352 Maximum: $1,628,992
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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