Pillar To Post is operated by Pillar To Post, Inc., based in 14502 N. Dale Mabry Highway Suite 200 Tampa, FL 33618, with an international home office in Toronto, Ontario operated by its Canadian affiliate. The brand does business as Pillar To Post and Pillar To Post Home Inspectors, providing home inspection services to homebuyers and homeowners.
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Pillar To Post (Exclusive) provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Pillar To Post provides pre-opening and post-opening assistance, advertising support through a Brand Fund, computer systems requirements, and a structured training program for new franchisees, as detailed in Item 11 of the FDD.
Before opening, Pillar To Post will designate the franchisee's territory, conduct a mandatory training program, supply the operations Manual, and provide access to computer software and data storage. The typical time between signing the Franchise Agreement and commencing business is 75-125 days, and the business must open within 120 days of completing initial training.
Pillar To Post will develop new products, services and methods, supply Manual updates, provide computer software/data storage updates, and administer a promotional and advertising program (Brand Fund) to promote and enhance the value of franchised businesses.
Franchisees pay a monthly Brand Fee equal to 4% of monthly Gross Revenues (minimum $160/month) to a Brand Fund that provides websites, social media presence, video tools, posters, brochures, SEO, and online reputation management. Franchisees are strongly recommended to spend 3-8% of Gross Revenues on local marketing. In fiscal 2022, the Brand Fund spent 17% on national media placement, 13% on real estate industry alliances/tradeshows, 32% on marketing services, 24% on administration, and 14% on miscellaneous marketing.
Franchisees must use a required inspection tablet (est. $1,200-$1,400) and monthly data plan (est. $50/month), an office computer meeting minimum specifications (est. $1,000-$2,000), and proprietary OnePoint software platform (bundling Salesforce.com, DocuSign, Schedulo, Amazon cloud services) plus PTP360 Software for 360° photos, floorplans and virtual open houses.
Pillar To Post provides EZBook Connections, a required telephone answering and inspection booking service, with separate monthly user fees. After 2 years, franchisees may apply to handle their own booking services if approved.
Pillar To Post loans franchisees a copy of the confidential Manual containing mandatory and suggested specifications, standards, and procedures. The Manual is 13 pages with links to other information.
New franchisees (or designated manager/50% of partners) must complete the training program before commencing operations; at least 80% of employees must also complete training at franchisee's expense. Training consists of up to 8 weeks of instruction via live virtual training and online learning (AHIT and OnePoint Learning Academy), covering topics such as Home Inspection Overview, Inspection Process, Exterior/Roofing/Structure/Plumbing/Electrical/Interior Inspection, Insulation & Ventilation, Pool/Spa/Irrigation, SOP, Report Writing, Ethics/Standards, Business Building & Practices, and 14 Practice Inspections.
Franchisees must attend an annual Brand Conference and at least one regional meeting annually, paying registration fees and travel/living expenses. Additional mandatory continuing education requirements apply to franchisees and employees to maintain standards of excellence.