Planet Fitness

4 Liberty Lane West, Floor 2 Hampton, NH 03842

[email protected]

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We are a Delaware limited liability company formed on June 13, 2018. We do business under our corporate name and under the PLANET FITNESS name. We have been offering franchises for the operation of PLANET FITNESS businesses since August 2018. We have not conducted business in any other line of business or offered franchises in any other line of business. Our principal business address currently is 4 Liberty Lane West, Floor 2, Hampton, NH 03842 and the principal business address of our affiliates and parents is the same, except as otherwise indicated below. Our agents to receive service of process are identified in attached Exhibit “A”.

A PLANET FITNESS franchise offers fitness training facilities, including exercise machines and free weights, fitness training services, tanning services, related services and ancillary related merchandise as we may authorize. The PLANET FITNESS franchisee must provide these services on a 24-hour-per-day 7-day-per-week basis unless prohibited by law or authorized by us in writing. You must offer for sale all services, products, and merchandise we designate under our System, unless prohibited by law or you obtain our prior written approval not to offer certain services, products, or merchandise. Our system consists of our proprietary business methods, designs and arrangements for developing and operating PLANET FITNESS businesses, which include the Marks, building design and layouts, equipment, training, and certain operating and business standards and policies, all of which we may improve, develop or otherwise modify at any time (the “System”). You must sign the form of Nondisclosure & Non-Use Agreement attached to this Disclosure Document as Exhibit “B” before we engage in substantive discussions with you about the franchise opportunity. You will sign our then-current form of franchise agreement (the “Franchise Agreement”) for each PLANET FITNESS franchise you open regardless of whether you are opening a new facility or converting an existing facility. Each Franchise Agreement will grant you the right to own and operate a single PLANET FITNESS franchise to be operated under the service mark PLANET FITNESS®, as well as other trademarks, service marks, trade dress, trade names and commercial symbols owned by us (collectively “Marks”) and in accordance with the System at an agreed-upon location. A copy of our current form of Franchise Agreement is attached to this Disclosure Document as Exhibit “C”. If you are acquiring an existing PLANET FITNESS location, you will also sign our Acquisition Amendment attached to this Disclosure Document as Exhibit “D”. If you are entering into an agreement for a successor term of your existing PLANET FITNESS franchise, you will also sign our Successor Amendment attached to this Disclosure Document as Exhibit “E”. For an existing fitness training facility converting to a PLANET FITNESS franchise, we may negotiate with you to reach mutually acceptable terms of a franchise agreement. You must also sign our Conversion Amendment attached to this Disclosure Document as Exhibit “F”. Typically, the existing fitness training facility will have an established location and may have equipment at the location that we determine to be acceptable to our System standards. In this instance, the initial investment in an existing location may be less than for a new location as the staff may require less training and the costs for any required leasehold improvements or equipment typically will be less due to the already existing location or existing equipment at the location. In some cases, the existing fitness training facility will require significant investment to satisfy our System standards, in which case your initial investment will increase. In some cases, the location of an existing fitness training facility seeking to convert to PLANET FITNESS may never be approved based on certain factors such as parking or other limitations. Except where otherwise noted, the disclosures in this Disclosure Document apply to conversion franchises as well as initial franchises. Our affiliates may sell and we may franchise one or more company-owned PLANET FITNESS locations or purchase a franchised location from a franchisee. In these transactions, our affiliate negotiates with the prospective franchisee to reach mutually acceptable terms of a sale agreement and any lease assignment or sublease of the real estate. If you purchase a company-owned location, you must sign a Franchise Agreement, though the terms may vary from the standards terms of our Franchise Agreement attached to this Disclosure Document. In addition, one of our affiliates may jointly own PLANET FITNESS locations with third parties. If you qualify, we may grant you area development rights according to the form of Area Development Agreement included in this Disclosure Document as Exhibit “G” (“Area Development Agreement”). You and we may enter into an Area Development Agreement for the development of a certain number of PLANET FITNESS facilities in a designated geographic area called the “Development Area.” Under an Area Development Agreement, you must develop one or more PLANET FITNESS facilities in the Development Area within a given period of time, depending on population of the area, its market potential and other factors described in Item 12. You must sign a separate, then-current Franchise Agreement for each PLANET FITNESS facility you open under the Area Development Agreement and will sign the Franchise Agreement for your first PLANET FITNESS facility at or soon after the time you sign the Area Development Agreement. If (1) you or your affiliates are a party to a prior Franchise Agreement or Area Development Agreement with us, and (2) you want to sign a new Franchise Agreement with us (not under an existing Area Development Agreement with us) or a new Area Development Agreement with us, we may require you to sign a general release in the form attached as Exhibit “J”, releasing any claims arising from your prior agreements as a condition of us granting new franchise or development rights to you.

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