Poolwerx
Poolwerx USA, LLC
Company Information
4801 Spring Valley Road, Suite 103A
We are offering, under the terms of this Disclosure Document, the opportunity to become a franchisee to develop and operate one or more Mobile Units or Retail Hubs or both (collectively referred to as a “Franchise”) in a specified area. A Franchise operates under the mark POOLWERX, and certain other trademarks, service marks, trade names, signs, associated designs, artwork, and logos (collectively, the “Marks”). We may designate other trade names, service marks, and trademarks as Marks. A Franchise operates under a prescribed system of specifications and operating procedures that we have developed and will continue to develop (the “System”). The distinguishing characteristics of the System include, but are not limited to, our Franchise designs, layouts, and identification schemes (collectively, the “Trade Dress”); our specifications for equipment, inventory, and accessories; our relationships with vendors; our software and computer programs; the accumulated experience reflected in our training program, operating procedures, customer service standards methods, and marketing techniques; and the policies, procedures, standards, and specifications set out in our proprietary manuals (“Manuals”). We may change, improve, add to, and further develop the elements of the System from time to time. You may purchase the exclusive right to market your Poolwerx franchised business within a designated territory (the "Marketing Area"). This right will be incorporated in an agreement to be executed by Poolwerx and you (the “Franchise Agreement”). Our current form of Franchise Agreement is included as Exhibit A to this Disclosure Document. From time to time, Poolwerx and a Franchisee may agree on a business plan for development of Mobile Units and Retail Hubs within the Marketing Area. Under the Franchise Agreement, you have no right to use the Marks to market your franchise except within your exclusive Marketing Area. You may only use the System and the Marks in your Poolwerx franchised business and not in any wholesale, e-commerce or other channel of distribution. See Item 12. We may offer you the right to acquire one or more Refranchised Businesses from an affiliate (either Poolwerx Operations or Poolwerx Development). In addition to signing a Franchise Agreement for each Refranchised Business (which will include a Refranchising Addendum to Franchise Agreement attached to the Franchise Agreement), you must sign an agreement (“Asset Purchase Agreement (Sale)”) for the purchase of the assets of each Refranchised 4825-7484-2449 v.5 Poolwerx Franchise Management LLC FDD - 2019 3 Business you acquire from our affiliate. The Asset Purchase Agreement (Sale) is attached to this Disclosure Document as Exhibit L.
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Franchise Rating
Franchimp Summary Rating
5/10
Earning Transparency
7/10
Investment Accessibility
2/10
Summary of potential earnings
$1,612,023 / unit
Average Revenue During 2020Maintenance & Repairs
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $68,000 Maximum: $135,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $153,000 Maximum: $350,500
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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