Primrose K Schools
Roark Capital
Company Information
3200 Windy Hill Road SE, Suite 1200E Atlanta, GA 30339
Primrose School Franchising SPE, LLC is a Delaware limited liability company formed on July 17, 2019. Their principal business address is 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339.
We are one of the leading educational child care companies in the United States. We offer a franchise under which you can establish a facility (a “Facility”) at a single location, which will operate under the “PRIMROSE SCHOOLS and design®” and “PRIMROSE®” marks, and certain other trademarks, trade names, service marks, logotypes, and commercial symbols that we may adopt from time to time (collectively, the “Marks”). Each Facility is identified by the Mark “PRIMROSE SCHOOL” and school location, e.g. “PRIMROSE SCHOOL OF/AT [town or other location].” Facilities operate under a proprietary System (the “System”) for the establishment, development and operation of educational child care services. The System is characterized by the distinctive interior and exterior design, décor, layout and color scheme; the Marks; exclusively designed decorations, signage, furnishings and materials; the PRIMROSE Confidential Manuals (the “Confidential Manuals”); uniform operating methods, procedures and techniques; and other confidential procedures, methods and techniques for inventory and cost controls, record keeping and reporting, personnel management, purchasing, marketing, sales promotions, advertising and public relations. The latest early learning research is incorporated into our exclusive, STEAM integrated Balanced Learning® approach. Our proprietary Balanced Learning® curriculum aligns with leading early childhood education philosophies and best practices and meets all state standards. The Balanced Learning® curriculum provides an environment with an emphasis on literacy instruction, hands-on learning activities, building a foundation for scientific and mathematical thinking, the integration of technology to support learning, and most importantly, on character development, essential life skills, and the development of confident, happy children.
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Franchise Rating
Franchimp Summary Rating
3/10
Investment Accessibility
3/10
Franchise System Development
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Distribution of Primrose K Schools Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $121,000 Maximum: $235,500
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $2,611,900 Maximum: $8,454,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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