Pure Fitness
PureFitness Franchising LLC
Company Information
6701 Frontier Drive, Springfield, VA 22150
We are a Delaware limited liability company formed on August 10, 2021. We have no predecessors. Our principal business address is 6701 Frontier Drive, Springfield, VA 22150. Our agents for service of process are listed in Exhibit A. We do business under the name 'Pure Fitness,' 'PureFitness,' 'Pure Fitness Franchising,' and under no other names. We do not directly operate the type of businesses being franchised; however, some of our affiliates operate similar businesses as further described in this Item 1. We have been offering franchises of the type described in this Disclosure Document since the Issuance Date of this Disclosure Document. We have never offered franchises in any other line of business. We do not engage, and have never engaged, in any business activities or any other line of business other than as described in this Disclosure Document
Not Available
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Franchise Rating
Franchimp Summary Rating
7/10
Earning Transparency
10/10
Investment Accessibility
4/10
Summary of potential earnings
$723,000 / unit
Average Revenue During 2021Fitness Centers & Gyms
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $50,000 Maximum: $50,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $399,500 Maximum: $628,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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