Raceway
RW Venture Holdings, Inc.
Company Information
200 Galleria Parkway, SE
We are a Georgia corporation formed on August 4, 2017. Our principal business address is 200 Galleria Parkway, SE, Suite 900, Atlanta, Georgia 30339. We operate under our corporate name and the trademarks described in Item 13 (the 'Marks') and no other name. We have no predecessors. If we have an agent in your state for service of process, we disclose that agent in Exhibit A. We do not have a corporate parent. We grant franchises for Businesses operating under the Raceway name and other trademarks. (In this disclosure document, we call the Businesses in our system 'Raceway Businesses'; we use the term 'Business' to describe the Raceway Business you will operate.) Raceway Businesses operate a motor fuel station offering unbranded gasoline and motor fuel products, as well as a convenience store which offers and sells certain products prescribed by us (collectively, 'Products').
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Franchise Rating
Franchimp Summary Rating
10/10
Investment Accessibility
10/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $50,000 Maximum: $100,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $197,500 Maximum: $585,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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