Real Deals on Home Decor
Real Deals, Inc.
Company Information
1411 E. 4400 N.
Real Deals, Inc. is an Idaho corporation incorporated July 17, 2006. Their principal place of business is 1881 Pole Line Road East, Twin Falls, Idaho 83301. They first offered franchises in August 2006.
We license and train others to operate Real Deals on Home Décor® businesses. As a Real Deals on Home Decor® business, you will operate a retail store offering home décor, furniture, home accessory, jewelry, clothing, personal accessories, food and beverage items, and other related merchandise and products. The grant of a franchise authorizes you to engage in our complete system under the name Real Deals on Home Décor® and other proprietary marks. Our system includes, among other things, confidential manuals, merchandising, standards, marketing, décor, the sale of products and services, cooperative purchasing, and other confidential business information, procedures, specifications and services as we may develop. As a Real Deals on Home Décor® franchisee, you will have the opportunity to use the Real Deals on Home Décor® system only at a specific location. You will be required to purchase specific materials and supplies and to follow our standards, methods, policies and procedures in the operation of your franchise business, which are more particularly described in our franchise agreement, attached as Exhibit “A” to this disclosure document.
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
4/10
Summary of potential earnings
$474,745 / unit
Average Revenue During 2020Home Goods & Furnishings Retail
Franchise System Development
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Distribution of Real Deals on Home Decor Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $30,500 Maximum: $32,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $141,350 Maximum: $265,400
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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