Realty Executives
New REI Holdings, LLC
Company Information
4343 E. Outlier Blvd., Suite 123
REALTY EXECUTIVES International, Inc. is an Arizona corporation that was incorporated under its original name of REALTY EXECUTIVES, Inc. on October 28, 1965. On September 19, 1990, after a series of name changes, their name was changed to REALTY EXECUTIVES International, Inc. Their principal business address is located at 7600North 16th Street, Suite 100, Phoenix, Arizona 85020. They began offering REALTY EXECUTIVES franchises in March of 1987.
We grant franchises to operate real estate offices under the REALTY EXECUTIVES name using our unique system, which includes the “original 100% Commission Concept” as well as our distinctive logos, promotional materials, operating systems and proprietary Intranet portal (the “System”). We offer franchises to franchisees that operate pre-existing real estate businesses as well as franchisees that have no prior experience in operating a real estate business. We will show you how to utilize our System in operating a real estate office that provides a variety of real estate services, including leasing, listing, purchasing, referral, selling, trading and other services of a similar nature (your “Business”). We do not show you how to operate a real estate business. We will grant you a license to use certain trademarks, service marks, logos and trade names, including the REALTY EXECUTIVES name (collectively, the “Marks”) relating to the operation of your Business. The operational aspects of a REALTY EXECUTIVES franchise are contained within our confidential Operating Manual (the “Manual”). You will operate your REALTY EXECUTIVES franchise as an independent business using the Marks, the System, the REALTY EXECUTIVES name, as well as the support, guidance and other methods and materials provided or developed by us. You will offer and provide real estate services to the general public under the terms and conditions contained within the franchise agreement (the “Franchise Agreement”) and the Manual. The form of Franchise Agreement is attached to this Disclosure Document as Exhibit “C”. You may offer no other goods or services in conjunction with the System or the Marks without our prior written approval.
3 Ongoing Lawsuits
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Franchise Rating
Franchimp Summary Rating
3/10
Franchise Attrition
3/10
Investment Accessibility
3/10
Franchise System Development
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Distribution of Realty Executives Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $35,000 Maximum: $35,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $52,700 Maximum: $430,500
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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