Relax The Back Corporation
4600 E. ConantLong Beach, CA 90808-2414
Relax The Back Corporation was formed in Delaware on November 17, 2000, for the purpose of acquiring and operating the RELAX THE BACK franchise system. Their principal business address is 6 Centerpointe Drive, Suite 120, La Palma, CA 90623.
We offer franchises to operate retail stores (each a “RELAX THE BACK Store”) selling back-related and wellness products using our franchise system (the “System”) and under our trade name “RELAX THE BACK” and other trademarks and service marks we may periodically designate (collectively the “Marks”). Our current form of Franchise Agreement and related documents are attached to this Disclosure Document as Exhibit A. A RELAX THE BACK store is a carefully designed concept, specializing in products for wellness, the relief, prevention, care, and treatment of back pain and discomfort. The franchise offers guidance and assistance; distinctive interior design and operating specifications and training in site selection, marketing, purchasing, store layout, signage, business operations, inventory, and accounting systems. In the past, we have offered an Area Development program to qualified candidates for development of an agreed upon number of RELAX THE BACK Stores, but that program is no longer available. As of the date of this Disclosure Document, other than the Company-Owned Stores, we do not operate any RELAX THE BACK stores in the United States. We have not offered franchises in other lines of business. We have no other parents, affiliates or predecessors to be disclosed above. 2 Relax the Back Corporation 2019 Franchise Disclosure Document 1316.002.002/264788.2 Market and Competition Products are marketed to customers of all ages and economic levels, but we have found the majority of our customers to be between ages 35 to 64 and with annual household incomes of $100,000 or more. You should expect competition with a variety of local and national retail stores, as well as online stores and direct mail marketers of back related products.
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Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
5/10
$532,452 / unit
Average Gross Profit During 2020Health & Fitness
$988,851 / unit
Average Revenue During 2020Health & Fitness
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Upfront Franchise Fees
Minimum: $51,500 Maximum: $51,500
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $194,750 Maximum: $419,850
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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