Seniors Blue Book
Seniors Blue Book Inc. (“SBBI”)
Company Information
12228 South 1840 East
The franchisor is Seniors Blue Book Franchising LLC, a Colorado limited liability company. The franchise concept was established as early as 1997. Its principal business address is 12228 South 1840 East, Draper, Utah 84020, and its parent company is Seniors Blue Book Inc.
We offer franchises (“Seniors Blue Book Franchise(s)” or “Franchise(s)”) for the use of our “SENIORS BLUE BOOK” trademarks, trade names, service marks, and logos (“Marks”) for the operation of Seniors Blue Book Businesses. Seniors Blue Book Businesses are operated under our proprietary Seniors Blue Book system (“System”). The System may be changed or modified by us throughout your ownership of the Franchise. Seniors Blue Book Businesses generate a senior resources publication and advertising directory (“Guide”) that provides seniors, caregivers, and senior professionals with a comprehensive source of services, senior housing options, resources, and information within a {00089841.DOCX.6 } 2 [2018 - 2019 FDD v1F] specified geographic area. Seniors Blue Book franchisees sell advertising in the Guide and on the www.seniorsbluebook.com website. You will most likely operate your Seniors Blue Book Business from your home, but you may choose to rent an executive suite, office, or other commercial office space. You must sign our standard franchise agreement attached to this Franchise Disclosure Document as Exhibit C (“Franchise Agreement”). You may operate one (1) Seniors Blue Book Business for each Franchise Agreement you sign.
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Franchise Rating
Franchimp Summary Rating
7/10
Earning Transparency
7/10
Franchise System Development
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Distribution of Seniors Blue Book Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $50,000 Maximum: $80,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $77,614 Maximum: $165,116
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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