Smiley Swirl
Smiley Swirl Franchising, Inc.
Company Information
217 Lawton Blvd, Farragut TN 37934-1349
Smiley Swirl Franchising, Inc is the franchisor. We conduct business under the name Smiley SwirlTM. We are a Tennessee Corporation formed on June 9, 2022. Our principal place of business is 217 Lawton Blvd, Farragut TN 37934-1349 and we do business under our corporate name and the Marks as described below. Dr. Tonya Broyles and her husband Eric Broyles are the co-founders of Smiley Swirl Franchising, Inc and remain the primary shareholders.
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Franchise Rating
Franchimp Summary Rating
10/10
Earning Transparency
10/10
Investment Accessibility
9/10
Summary of potential earnings
$93,280 / unit
Average Revenue During 2021Frozen Desserts
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $30,000 Maximum: $30,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $208,000 Maximum: $286,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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