Brix Holdings LLC
2811 McKinney Avenue, Suite 354Dallas, Texas 75204
Smoothie Holdings FC, LLC was incorporated in Texas on July 29, 2013, and maintain theirr principal place of business at 2811 McKinney Avenue, Suite 354, Dallas, Texas 75204. They have been offering franchises since October 2013.
We franchise the right to operate retail stores that offer and sell non-alcoholic, fruit-based “smoothie” beverages, frozen yogurt, yogurt-based beverages, fresh-squeezed fruit and vegetable juices, health foods, and nutritional supplements under the trade name and service mark “SMOOTHIE FACTORY.” and/or “SMOOTHIE FACTORY JUICE BAR.” In the future, we may expand our product offerings to include other menu items, such as café items (e.g., sandwiches, soups, salads, wraps, flatbreads, and snack plates) at all or certain types of locations. SMOOTHIE FACTORY stores operate under our proprietary business system (the “System”), which includes a distinctive Store design and layout, product offerings, operating methods, procedures, standards and specifications, all of which we may improve and further develop. The Store will operate under the trade name and service mark “SMOOTHIE FACTORY” or “SMOOTHIE FACTORY JUICE BAR”) and will use other trade names, service marks, trademarks, logos, emblems and indicia of origin that we designate for use by SMOOTHIE FACTORY Stores (the “Marks”). This disclosure document describes four types of franchise offerings: ? A standard SMOOTHIE FACTORY or SMOOTHIE FACTORY JUICE BAR store, that occupies 800 to 1,000 square feet of commercial space, and that typically operates on a major thoroughfare, or in or adjacent to a retail strip mall or shopping center, or in an urban storefront. We call this a “SMOOTHIE FACTORY Store” or a “SMOOTHIE FACTORY Traditional Store.” ? A SMOOTHIE FACTORY or SMOOTHIE FACTORY JUICE BAR Store that occupies 250 to 800 square feet of commercial space, and that typically operates in a food court or kiosk located within an enclosed shopping SMOOTHIE FACTORY® 3 Franchise Disclosure Document | 2019 mall, college campus, medical facility, hospitality, or other closed market environment. We call this a “SMOOTHIE FACTORY Non-Traditional Store.” ? a co-brand opportunity that authorizes you to operate a SMOOTHIE FACTORY or SMOOTHIE FACTORY JUICE BAR Store, and to add on RED MANGO frozen yogurt and a toppings bar and other related products to the list of authorized menu offerings. If you are granted co-branding rights, you will sign the RED MANGO Co-Brand Amendment attached to the Franchise Agreement as Attachment H. We refer to this option as the SMOOTHIE FACTORY-RED MANGO Co-Branded Traditional Store. ? A co-brand opportunity that grants you the right to add on a SMOOTHIE FACTORYJUICE BAR store to a third party concept. In this disclosure document, the term “Store” includes SMOOTHIE FACTORY Stores, SMOOTHIE FACTORY JUICE BAR Stores, SMOOTHIE FACTORY-RED MANGO Co-Branded Traditional Stores, and SMOOTHIE FACTORY Nontraditional Stores, unless otherwise indicated, and the term “SMOOTHIE FACTORY Store” includes SMOOTHIE FACTORY Stores, SMOOTHIE FACTORY JUICE BAR Stores and SMOOTHIE FACTORY-RED MANGO Co-Branded Traditional Stores (but excludes SMOOTHIE FACTORY Non-Traditional Stores), unless otherwise indicated. If you are opening multiple Stores, you will sign our Store Development Agreement under which you commit to develop a defined number of Stores (minimum of two) in a designated geographic area (the “Development Area”) according to a defined schedule (the “Development Schedule”). Under the Store Development Agreement, you will enter into the then-current form of Franchise Agreement as new Stores are developed.
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Franchimp Summary Rating
7/10
Investment Accessibility
7/10
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Upfront Franchise Fees
Minimum: $35,000 Maximum: $35,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $364,500 Maximum: $548,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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