Snooze
Company Information
239 S Purcell Blvd. Pueblo West, Colorado 81007
We are a Colorado limited liability company, incorporated on March 4, 2021. We do business under the same name as our corporate name “Snooze International, LLC” and may also use the name “Snooze Mattress Co.,” “Snooze Mattress Company” and “Snooze.” Our principal business address is 239 S Purcell Blvd., Pueblo West, Colorado 81007. We operate and sell franchises for the operation of a business known as “Snooze Mattress Co.” (the “Business,” “Franchise” or “Franchised Business”). We offer a franchise agreement (“Franchise Agreement”) for the development and operation of a mattress store that specializes in selling a variety of different types of mattresses and bedding accessories at a specified location that is within a protected territory. This is the first time SIL has offered franchises of the type described in this Disclosure Document, and SIL has never offered franchises in any other line of business. SIL’s agents for service of process are disclosed in Exhibit B. We do not have any parents.
Not Available
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
1/10
Investment Accessibility
10/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $49,900 Maximum: $62,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $197,350 Maximum: $483,600
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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