Southwest Greens
Shaw Contract Flooring Services, Inc.
Company Information
185 S. Industrial Blvd. Mail Drop ODY-01 Calhoun, Georgia 30701
Southwest Greens International, LLC, a Georgia limited liability company, is in the business of granting franchises to operate retail businesses that design, sell, install and maintain artificial turf surfaces for such uses as (by way of example and not limitation) putting greens, tee lines, golf practice facilities, golf driving ranges, lawn turf and other sports and non sports surfaces and modular tile flooring for such uses as (by way of example and not limitation) tennis, basketball and volleyball courts, roller hockey arenas and gymnasiums under the Southwest Greens service marks (a “Southwest Greens Business” or the “Franchised Business”).
As a franchisee, you will operate a Southwest Greens Business under the Trademarks (as defined below) within your Territory (as defined below). There are certain limitations on your ability to resell artificial turf. See Item 16. The market for the products and services offered by Southwest Greens Businesses is comprised of medium-to-high end homeowners, businesses, hotels, resorts, condominium projects, schools and colleges. The market is generally a developing market. Sales and installations are seasonal; they are significantly greater during the warmer months of the year. In addition, geographic areas that experience shorter colder seasons generally experience more business than geographic areas with longer colder seasons. Your competitors will be other artificial turf and/or modular tile flooring installation companies and, to a lesser extent, landscaping companies. We believe that we are competitive in the marketplace because of our in-depth product knowledge, design and installation experience, our superior product quality and design and installation expertise, our experienced staff and our dedication to customer service. You may be required to obtain a general contractors or other license in connection with the conduct of your Southwest Greens Business. In addition, you must comply with any laws or regulations applicable to the design, sale, installation and/or maintenance of artificial turf and/or modular tile flooring surfaces in your state or locality, as well as other applicable laws. We suggest that you consult your attorney with respect to whether your state or locality has any licensing requirements or other laws or regulations applicable to your Southwest Greens Business.
1 Ongoing Lawsuits
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Franchise Rating
Franchimp Summary Rating
4/10
Investment Accessibility
4/10
Franchise System Development
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Distribution of Southwest Greens Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: N.A Maximum: N.A
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: N.A Maximum: N.A
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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