Superior Fence & Rail
Superior Fence & Rail Franchising, LLC
Company Information
1705 Kennedy Point, #200 Oviedo, FL 32765
We are a Delaware limited liability company formed on December 3, 2021. Our principal business address is 2426 Old Brick Road, Glen Allen, VA 23060. We conduct business under the trademark 'SUPERIOR FENCE & RAIL, INC.' Our agents for service of process are listed in Exhibit D. We acquired the franchise assets related to the SUPERIOR FENCE & RAIL INC. system on December 15, 2021, as the result of a transaction between our parent company, Empower Brands, LLC, a Delaware limited liability company ('Empower Brands'), and our predecessor, Superior Fence & Rail Franchising, LLC ('Superior Predecessor'). Superior Predecessor was the franchisor of the SUPERIOR FENCE & RAIL, INC. system from January 2017 to December 2021 and had a principal business address of 510 Superior Commerce Point, Oviedo, Florida 32765. Superior Predecessor was a Florida limited liability company formed in January 2017. Superior Predecessor had not conducted a business of the type that you will operate and had not offered franchises in any other line of business other than described in this Item 1.
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
4/10
Summary of potential earnings
$2,813,164 / unit
Average Revenue During 2022Building & Construction
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $59,500 Maximum: $59,500
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $134,400 Maximum: $278,300
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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