SURFS UP
Company Information
205 North Ridgeland Avenue Oak Park, Illinois 60302
Surf’s Up Franchising Corporation is an Illinois corporation formed on August 18, 2020. Our principal business address is 205 North Ridgeland Avenue, Oak Park, Illinois 60302. We do business under our company name, Surf’s Up Franchising Corporation, and our trademark, SURF’S UP. We have no predecessor or parent as defined in the disclosure document guidelines. Surf’s Up LLC is our affiliate and has a principal business address of 205 North Ridgeland Avenue, Oak Park, Illinois 60302 (“Affiliate”); Surf’s Up LLC has owned and operated a SURF’S UP restaurant since April 2018. Surf’s Up Restaurant Group, Inc. is our affiliate and has a principal business address of 205 North Ridgeland Avenue, Oak Park, Illinois 60302; Surf’s Up Restaurant Group, Inc. sells our proprietary food seasonings and has provided licensed restaurant training services since September 2017. We have no other affiliate, and no affiliate offers franchises in any line of business or provides products or services to franchisees of us. If we have an agent for service of process in your state, we disclose that agent in Exhibit B.
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Franchise Rating
Franchimp Summary Rating
2/10
Earning Transparency
1/10
Investment Accessibility
2/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $20,075 Maximum: $20,075
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $78,500 Maximum: $448,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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