SwimRight Academy
Company Information
5870 W. Olympic Boulevard Los Angeles, CA 90036
SRA (formerly known as LKSA Franchising, Inc.) is a California corporation incorporated on January 19, 2018. We operate under the names SwimRight Academy, Inc., Lenny Krayzelburg Swim Academy, and no other name. Our principal business address is 5870 W. Olympic Boulevard, Los Angeles, CA 90036. We began offering franchises for SwimRight Academy Businesses in July 2018. We do not conduct business under any other name or in any other line of business, and we do not offer franchises in any other line of business. We do not conduct any other business other than franchising SwimRight Academy Businesses. We have no predecessor or parent entities.
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Franchise Rating
Franchimp Summary Rating
5/10
Investment Accessibility
5/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $706,310 Maximum: $1,816,380
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $500,000 Maximum: $500,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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