244 Main Street Fort Lee, New Jersey 07024
We were organized under the laws ofNew Jersey as a lirnited liability company on October 18, 2016, Our principal business address is at 244 Main Street, Fort Lee, New Jersey 07024, and our telephone number is (908) 917 91881 We only do business under our corporate name and our proprietary marks, including the mark t SWlRL CREPE. We grant quadified parties a franchise fprthe right to independently own and operate a Franchised Business thatis a fast casual eating establishment that offers’and sells: (i) a wide variety ofsweet and savory Japanese crepes, specialty tea blends that are prepared ip accordance with proprietary recipes and, in certain cases,, proprietary ingredientsi and (ii) aiiy Other menu items, beverages and/or merchandise that we authorize for sale (collectively, the “Approved Products”). As previously disclosed, each Franchised BUsiiless operates using our System and the Proprietary Marks that we designate (now or at any time in the future),, including the mark T SWire CREPE.
Your Franchised Business will be a quick casual restaurant that offers and serves a menu comprised primarily of sweet and savory Japanese-style crepes and an assortment of blended tea drinks, as. well as coffee and other menu items that we authorize as part of the “Approved Produets” that can be offered and sold at your Restaurant to customers in a clean, healthy and friendly environment. Many of the Approved Products must be prepared in accordance with our proprietary recipes, and certain of these recipes call for proprietary ingredients that we may require you to purchase from a supplier that we designate or approve (each, an “Approved Supplier”)
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Franchimp Summary Rating
2/10
Investment Accessibility
2/10
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Upfront Franchise Fees
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Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
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Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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