Yum! Brands Inc.
1 Glen Bell Way
Taco Bell Corp. is a corporation organized in the state o f California in 1962. Taco Bell does business under the names Taco Bell and Taco Bell Express. Taco Bell’s principal business address is l Glen Bell Way, lrvine, California 92618. Taco Bell’s corporate parent is YUM! Brands, Inc f/k/a Tricon Global Restaurants, Inc. Taco Bell is a wholly-owned subsidiary o f YUM. YUM’s offices are located at 1441 Gardiner Lane, Louisville, Kentucky 40213.
We grant non-exclusive rights ("licenses") to you to operate, by utilizing the Taco Bell name, trademarks, tradenames, trade secrets, logotypes, commercial symbols, service marks, and other intellectual property (the "Trademarks"), a variety of quick-service consumer feeding facilities presenting various items of inexpensively priced, quality Mexican-style food for take-out and on-premises eating by the general public. We and our affiliates operate facilities of the same kind, as well as other types of feeding facilities. You will be an independent business person and will assume all business risk associated with operating a Taco Bell facility. Traditionally, Taco Bell buildings include a kitchen facility where food is prepared and assembled, a counter where orders are placed and paid for and food is delivered, tables and seats for customers and, frequently, an automobile drive thru ("Traditional Units"). We offer franchises for Taco Bell Traditional Units in our separate disclosure document for Traditional Units. This disclosure document offers our licenses for less elaborate facilities known as Taco Bell “Express Units.” As we determine for each specific location, the Express Unit will offer either the full Taco Bell menu or a limited menu composed of items from the full menu. At some Express Units, a few items from the limited menu are prepared somewhat differently than items of the same or similar name from the full menu. The Express Units are generally known as Custom Facades, Power Pumpers, or InLines. Custom Facades include stand-alone units constructed on sites within larger buildings and permanently constructed installations of various configurations taking advantage of available space in various types of locations. Power Pumpers are Express Units with several of the above features that share a facility with a gas and convenience store and In-Lines are Express Units that also include the other above features but may or may not have a drive thru. In our discretion, certain Power Pumpers or InLines may be categorized as Traditional Units; franchises for these restaurants will be offered under our disclosure document for Traditional Units. For the purposes of this disclosure document we will describe the Express Units only, which we will occasionally refer to as the Units or Express Units. Several other versions of Taco Bell Express Units that have been and will in the future be tested, developed, and operated by us or our affiliates, are not now available to licensees.
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Franchimp Summary Rating
4/10
Franchise Attrition
7/10
Investment Accessibility
1/10
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Upfront Franchise Fees
Minimum: $45,000 Maximum: $45,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $1,584,750 Maximum: $3,980,200
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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