The Agency Real Estate Franchising, LLC
331 Foothill Road, Suite 100, Beverly Hills, California 90210
The Agency Real Estate Franchising, LLC is a limited liability company established on March 18, 2014 under the laws of the State of Delaware. Their principal business address is 331 Foothill Road, Suite 100, Beverly Hills, California 90210. They began offering franchises in 2015.
We franchise the right to use the Agency® service mark and System in the operation of real estate brokerage businesses (each business, an “Office”). We began offering franchises in 2015. We conduct business under the name: The Agency®, in this disclosure document, we may use the words “The Agency System” or “The Agency Network” to describe our franchise system and network, of franchisees, as well as our company- or affiliate-owned Offices. We do not have any other business activities. The franchise includes the right to use our Marks (defined an Item 13) as well as our training programs and materials, advertising, marketing, operations and promotional infrastructure and programs in the operation of a residential real estate brokerage (together, the “System”). If your application to become a franchisee is approved. We will enter into a franchise agreerrient with you for the establishment and operation Of an Office (a “Franchise Agreement”) (Exhibit A). Your franchised Office(s) will be operated at a specific location that we approve and that will be described in the Franchise Agreement. You will not have an exclusive territory, but we will not approve Office locations within such proximities of one another that we believe would be problematic or otherwise cause unwanted competition within The Agency Network. Sortie of the factors we will Consider when reviewing; your location include the population and demographics surrounding your proposed location, your reputetiph in the local, regional and national real estate markets, the gross revenue of your existing real estate business, if any, and the proximity of your proposed location to other existing Offices or sites of desired future development of other Offices. We may also grant rights to qualified franchisees to establish and operate more than one Office within a defined geographic area (the “Territory”) according to a pre-determined development schedule (the “Schedule”). If we grant you these rights, we will enter into a development rights rider to the Franchise Agreement with you (a “Development Rights Rider”) (Exhibit C). (Development rights are described more fully in Items 5 and 12.) If you sign our Development Rights Rider, you must sign our then-current form of franchise agreement for each additional Office you develop under that Development Rights Rider. Under the Development Rights Rider, you may open and operate your Offices directly or through affiliates approved by us (the “Approved Affiliates”). We may permit a qualified franchisee to open and operate another office, together with their franchised Office; that accommodates special market conditions and serves a limited purpose (each a “Limited Purpose Office”). As of the date of this disclosure document. Limited Purpose Offices include “Development Offices,” “Salesperson Offices” and “Administrative Offices.” A Development Office is a temporary tract sales office within or immediately adjacent to a nevy homes subdivision or development operated for the sole purpose of selling residential property in that subdivision or development. A Salesperson Office is an additional office used by the Office for the purpose of providing licensed real estate brokers and/or licensed real estate salespersons a place to conduct certain real estate activities from an administrative location. An Administrative Office is an additional office used by the Office for purely administrative purposes and the housing Of admiriistfatiOn personnel only. If we grant you rights to develop and operate one or more Limited Purpose Offices, you will sign the applicable limited purpose office addendum to the Franchise Agreement (a “Limited Purpose Office Addendum”) (Exhibit B). We may modify or discontinue offering Limited PumOse Offioes at any time. You must operate any approved Limited Purpose Office together with your Office. We will consider your Office and any Limited Purpose Office you operate as one Office for purposes of reporting Gross Revenue under the Franchise Agreement. All references to “Office” in this disclosure document will include any Limited Purpose Office we allow you to open and operate, unless otherwise noted.
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Franchimp Summary Rating
1/10
Earning Transparency
1/10
Investment Accessibility
1/10
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Upfront Franchise Fees
Minimum: $47,500 Maximum: $48,700
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $119,600 Maximum: $856,150
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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