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The Inside Coup

The Inside Coup Franchising Company, Inc.

Company Information

5111 North Scottsdale Rd Suite 260, Scottsdale, Arizona 85250

[email protected]

We will offer “The Inside Coup” franchises to qualified individuals and corporate enables for the operation of a business that produces a direct mail magazine As a franchisee, you will sell ads and market the magazine in local territories, which will fund your Business Our franchise agreement (the “Franchise Agreement”), which is attached to this Disclosure Document as Exhibit C, gives you the next to establish and operate one Business and the next to use the Proprietary Marks and the System solely with the operation of the Business, and solely within the territory granted to you We expect that you will operate your Franchised Business from a home office, if you are permitted to do so by local regulations You will sign a Franchise Agreement with respect to your first The Inside Coup franchised business You may sign a Development Agreement in addition to the Franchise Agreement If you sign the Development Agreement, you will have the right to open additional The Inside Coup businesses in a manner consistent with the Development Schedule outshined in the Development Agreement You will be required to sign our then current Franchise Agreement with respect to each additional The Inside Coup franchised business opened, which may differ from the current Franchise Agreement included with this Disclosure Document If you commit to at least two (2) additional The Inside Coup franchised businesses, you will receive a reduced Initial Franchise Fee as to each of the three (3) The Inside Coup Businesses The minimum development and development schedule will be negotiated between you and Franchisor prior to your execution of the Development Agreement

FDD Effective Date Action

Franchise Rating

Franchimp Summary Rating

10/10

Investment Accessibility

10/10

Franchise System Development

Year Units at Start of Year Units Opened Units Terminated Non-Renewals Re-Acquired by Franchisor Ceased Operations Units at End of Year

Employee Contact Database

# Name Position Email Phone

Summary of Investment Costs

Upfront Franchise Fees

Minimum: $39,000 Maximum: $366,650

Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.

These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.

While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.

Total Investment Costs

Minimum: $42,900 Maximum: $48,700

Ongoing Fees

Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.

These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.

Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.

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