The Original Hot Dog Factory
Company Information
691 John Wesley Dobbs Ave. NE, Suite V-135 Atlanta GA 30312
In August 2016, our affiliate and predecessor ML Holding Group LLC (“MLH”), acquired substantially all of the assets of Pitaya Foods, LLC, d/b/a Hot Dog Factory, a Georgia limited liability company having a principal address at 1994 Cheatham Woods Dr., Marietta, Georgia 30008 that were used or useable in the business of operating a specialty hot dog and hamburger counter serve restaurant located at 1529 Springs Road, Suite E, SE, Smyrna, Cobb County, Georgia (the “Smyrna Restaurant”). The assets MLH acquired from Pitaya Foods LLC included all of Pitaya Foods’ intellectual property, including the name “The Original Hot Dog Factory”.
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Franchise Rating
Franchimp Summary Rating
2/10
Investment Accessibility
2/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $30,000 Maximum: $60,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $121,500 Maximum: $65,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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