The Soccer Post
Elite Sports Enterprises
Company Information
303 Highway 35, Eatontown, NJ 07724
Elite Sports Enterprises, Inc. is a New Jersey corporation incorporated in September 2001. Elite does business under the trade name “THE SOCCER POST” and maintains its principal business address at 252 Highway 35 South, Eatontown, New Jersey 07724.
Your SOCCER POST Store will offer and sell nationally advertised, name brand soccer equipment, athletic footwear and apparel and related sportswear, accessories, products and services, which may include certain private label items of Elite and/or another affiliate and 8 products and services related to other sports utilizing the Proprietary Marks. The market for such products and services is developing and growing. The sales at SOCCER POST stores are seasonal, including general retail seasonality and sports seasonality. You will offer the SOCCER POST Store's products and services to the general public from the premises of the SOCCER POST Store (“Premises”) and off-premises at certain promotional events. You will compete with other retail, wholesale, discount and outlet sporting goods and department stores and franchises located in strip centers, free-standing units, and regional malls which offer soccer and other sports equipment, athletic footwear and apparel and related sportswear, accessories and services, some of which may be nationally advertised, name brand items. You will also compete with businesses offering similar services through catalogs and via the Internet.
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Franchise Rating
Franchimp Summary Rating
8/10
Investment Accessibility
8/10
Franchise System Development
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Distribution of The Soccer Post Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $29,500 Maximum: $29,500
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $201,100 Maximum: $396,500
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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