The Vitamin Shoppe
Company Information
300 Harmon Meadow Blvd. Secaucus, New Jersey 07094
Our direct parent company currently is Vitamin Shoppe Industries, LLC ('VS Industries'), which shares our principal business address. VS Industries has never offered franchises in any line of business. VS Industries owns and operates all of the company-owned Stores. As of December 31, 2022, there were 673 company-owned Stores and 2 franchised Stores open and operational throughout the United States. In addition, as of December 31, 2022, VS Industries currently operates 29 retail businesses primarily located in the State of Washington, with a few locations in Idaho and Oregon, under the name 'Super Supplements'. Businesses have been in operation under the 'Super Supplements' name since 1994. Super Supplements businesses generally have a bigger footprint, and the product assortment is more focused on vitamins and supplements than The Vitamin Shoppe Stores.
Not Available
1 Directors with Prior Bankruptcies
2 Ongoing Lawsuits
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Franchise Rating
Franchimp Summary Rating
9/10
Earning Transparency
7/10
Investment Accessibility
10/10
Summary of potential earnings
$1,461,309 / unit
Average Revenue During 2021Specialty Retail
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $386,900 Maximum: $445,900
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $492,900 Maximum: $944,900
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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