299 California Ave., #115
The franchisor is The Coder School San Francisco, LLC, a California limited liability company, organized on March 3, 2015. It began offering franchises in June 2015 and has no parent company. Its principal place of business is 299 California Ave, #115, Palo Alto, California 94306.
theCoderSchool businesses are schools that teach kids how to code (computer programming) in various languages including Scratch, Python, Javascript, HTML/CSS, Java and more, and on various platforms such as PixelPad, Trinket, CodePen and many others, with a focus on logical thinking and collaboration TheCoderSchool businesses primarily target kids between the ages of 8 and 18, with after school programs, private sessions, and summer camps Schools will generally be located near residential areas and other traditional elementary, middle and high schools We grant franchises for the establishment and operation of theCoderSchool business (the "School") under a franchise agreement (the "Franchise Agreement") The School is operated under the trade name "theCoderSchool" in the stylized format as shown in the initial page of this Disclosure Document In order to become a theCoderSchool franchisee, you must operate your School in accordance with our standards and specifications, (the "System") for the operation of theCoderSchool businesses, and attend our 26 hour training program The School will be operated in accordance with our confidential operating manual (the "Manual"), a copy of which will be loaned to you You will also be provided with the right to use certain trade names, service marks, trademarks, logos, emblems, and indicia of origin, including the marks "theCoderSchool'"''^" both in plain text and the stylized version, the phrase "learn to code change the worlcF^", and theCoderSchool logo, as well as additional logos and trademarks and phrases, as are now designated and may be designated by us in writing for use in connection with the System (collectively, the "Proprietary Marks")
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Franchimp Summary Rating
7/10
Earning Transparency
7/10
Investment Accessibility
6/10
$245,211 / unit
Average Revenue During 2020Education
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Upfront Franchise Fees
Minimum: $29,950 Maximum: $29,950
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $79,200 Maximum: $197,950
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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