Tough Mudder Bootcamp
Company Information
15 MetroTech Center, 7th Floor Brooklyn, New York 11201
We were formed as a North Carolina limited liability company on May 9, 2019. Our principal address is 15 MetroTech Center, 7th Floor, Brooklyn, New York 11201. We were formed in connection with a transaction in which our parent, Tough Mudder Bootcamp Holdings, LLC, a North Carolina limited liability company, acquired the Tough Mudder Bootcamp franchise system (including the existing franchise agreements and related trademarks) from Tough Mudder Incorporated and certain of its affiliates, including Tough Mudder Bootcamp Franchising, LLC (the “Acquisition”). Our sole purpose following the Acquisition was to be the franchisor under the existing franchise agreements that were transferred to us in connection with the Acquisition (the “Existing Franchise Agreements”) and to offer and sell Tough Mudder Bootcamp franchises going forward. The Acquisition was completed as of May 24, 2019, at which time, the Existing Franchise Agreements were assigned to us by Parent, and Parent granted us a license to use and sublicense the use of the Tough Mudder Bootcamp trademarks in connection with the Tough Mudder Bootcamp franchise system, We have offered franchises for Tough Mudder Bootcamp facilities since then, but this Disclosure Document represents our first offer of the franchise to be an area representative of the Tough Mudder Bootcamp brand.
We offer and grant franchises to operate Bootcamp Businesses. Bootcamp Businesses are athletic facilities (typically 3,000 to 3,400 square feet) offering bootcamp-style endurance, cardio, mental and physical strength training and related products and services we authorize from time to time (each a “Bootcamp Business”). Bootcamp Businesses operate under the name Tough Mudder Bootcamp® and other trademarks, service marks, logos, and commercial symbols we periodically authorize (the “Marks”). Bootcamp Businesses operate using our designated business formats, methods, procedures, designs, layouts, standards and specifications, all of which we may further develop, change, discontinue, or otherwise modify from time to time (the “Franchise System”). We call the Bootcamp Business that you will operate “your Business.” To develop and operate a Bootcamp Business, you must meet our standards for franchise owners and must enter into our current form of Franchise Agreement (the “Franchise Agreement”), which is attached to this Disclosure Document as Exhibit B. Under the Franchise Agreement, you will receive the right to use the Marks and the Franchise System to operate your Business at a site selected by you and approved by us (the “Premises”).
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Franchise Rating
Franchimp Summary Rating
5/10
Investment Accessibility
5/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: N.A Maximum: N.A
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: N.A Maximum: N.A
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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