Twin Peaks
Front Burner
Company Information
5151 Beltline Road, #1200 Dallas, Texas 75254
We sell franchises for restaurants ('Restaurants') with full bars offering a wide variety of American-style menu items and alcoholic and non-alcoholic beverages that feature the 'Twin Peaks Girls,' who are attractive women dressed in lodge and sports themed uniforms that enhance the 'girl next door' persona. The Restaurants do business under the trademark 'Twin Peaks.' We do not operate Restaurants but affiliates of ours operate the Restaurants disclosed as 'company-owned' locations in Item 20 below. Restaurants operate according to the Twin Peaks proprietary business format and system ('System'), which includes our methods and procedures for development, management and operation, as well as our confidential information and Manuals (defined below), the Marks (defined below), and other business standards and policies. The distinguishing characteristics of the System include distinctive exterior and interior design, décor, and color scheme; furnishings; special recipes and menu items; proprietary beer and brewing equipment; uniform standards, specifications, policies and procedures for operations; service techniques; quality and uniformity of the products and services offered; procedures for inventory, management, and financial control; training and assistance; and advertising and promotional programs, all of which we may change, improve, further develop, or otherwise modify. A key element of the System is the 'blizzard beer' glycol beer system, which dispenses over 32 beers, including several taps brewed especially for Twin Peaks Restaurants, at 29 degrees Fahrenheit. As indicated above, the System is also known for 'Twin Peaks Girls,' who act as the host of the party and bring energy to the Twin Peaks Restaurant atmosphere by engaging and interacting with patrons while serving food and drinks. Twin Peaks Restaurants operate under the Twin Peaks trade name and service mark and the other trade names, service marks, trademarks, logos, emblems, and other indicia of origin that we designate to identify businesses operating under the System ('Marks')
Not Available
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Franchise Rating
Franchimp Summary Rating
4/10
Earning Transparency
7/10
Investment Accessibility
1/10
Summary of potential earnings
$3,538,558 / unit
Average Revenue During 2020Restaurants (Sit-Down)
Franchise System Development
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Distribution of Twin Peaks Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $225,000 Maximum: $250,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $1,987,000 Maximum: $6,048,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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