Franchise Database (Updated ) | FranChimp

Valvoline Instant Oil Change

Valvoline US LLC

Company Information

100 Valvoline Way, Suite 100

www.vioc.com

[email protected]

The franchisor is Valvoline Instant Oil Change Franchising, Inc., a Delaware corporation, incorporated on August 1, 1988, with its principal place of business at 100 Valvoline Way, Suite 100, Lexington, Kentucky 40509. Its ultimate parent is Valvoline Inc.

In its license agreement (the “License Agreement”), VIOCF grants you the right to establish and operate a Valvoline Instant Oil Change service center (the “Center”) at a specific location approved by VIOCF (the “Approved Location”). The License Agreement you sign for any additional Center will be in the current form of the License Agreement offered to new licensees at that time. In its development agreement (the “Development Agreement”), VIOCF grants you the right to establish, whether by acquiring and converting existing oil change facilities that are not currently branded as part of the System (as defined below) and/or by new construction, a specific number of Centers in a defined area (the “Development Area”). An individual License Agreement must be signed for each new Center within the time frame specified in the Development Agreement. The License Agreement you sign for each new Center will be in the current form of the License Agreement offered to new licensees at that time. Each Center offers its customers a variety of motor vehicle maintenance services, including quick service engine oil change, chassis lubrication, oil filter and air filter change, and a maintenance check that includes top-off of differential, transmission, radiator and windshield washer fluid levels, power steering, battery and safety checks of tire pressure and windshield wipers. Other services include front and rear differential service, transfer case service, manual and automatic transmission services, coolant system flushes, serpentine belt replacement, cabin air filters and complete fuel system treatment service. Other services may include air conditioning recharge, windshield repair, battery replacement, bulb replacement, power steering flush, tire rotation and balancing, and fuel filter replacement. Any other products and services to be offered by a Center, including car washes, brakes and mobile quick lubes, must be preapproved by VIOCF. Centers are identified by means of, or use of, certain trade names, service marks, trademarks, logos, and emblems (the “Proprietary Marks”), including the marks “V VALVOLINE INSTANT OIL CHANGE? and design”, “VALVOLINE?”, “V?”, “INSTANT OIL®”, “VALVOLINE INSTANT OIL CHANGE®”, as well as any other Proprietary Marks as now or later may be designated by VIOCF in writing for use in the Center. Converting OCH Licensees (which are Valvoline franchisees that were originally franchisees under the OCHI franchise system) may have a limited right to use the Oil Can Henry’s Proprietary Mark, along with the other Proprietary Marks, in the manner determined by VIOCF. Centers provide services to the public using the methods, standards, specifications, procedures for operations, consistency of products, services offered, quality and inventory control, and promotional activities as VIOCF requires and may change from time to time (the “System”). VIOCF estimates that a Center’s primary market will be individuals and businesses that own or lease vehicles and do not wish to perform their own routine, ongoing maintenance on their vehicles. Centers are usually free-standing buildings and may be established in a variety of locations, for example, in suburban shopping center “pads” or strip shopping center locations. Centers compete with other quick-lube operations, service stations, automotive repair businesses, automotive service departments at national chain stores, brake and other “specialty” automotive repair stores, tire stores, automobile dealerships and other businesses that offer oil change and lubrication services and other routine automotive maintenance. Some of the above named competing businesses may use the Valvoline name for promoting the Valvoline? product and may be supplied with VALVOLINE® oil and other products by Valvoline. Valvoline offers two different types of programs to independent quick lube businesses and other automotive service and product sales operations. Valvoline’s Express Care® and “We Feature” programs both provide certain merchandising and promotional programs, including building specifications, demographics, image enhancement and related signage, and operational, marketing, merchandising and advertising assistance based on product purchases and a contract commitment. In addition, the American Oil Change Association (AOCA) Manager and Technician Training Manuals are provided at a discounted fee. Financial assistance is also available. The Express Care® program identifies its locations as Express Care® centers and have use of the marks “Valvoline?” and “V?” and are provided some limited operational and administrative consultation. Valvoline’s “We Feature” program also allows its customers the use of the marks “Valvoline?” and “V?”. Valvoline does not charge a franchise fee or royalty for the use of these trademarks. VIOCF also offers its License Agreement and Development Agreement to eligible employees of Valvoline (“Employee Program”). To be considered for the Employee Program, you must be listed as an “Active, Full-Time” employee with Valvoline or one of its affiliates for a minimum of five years. For each of those five years, you must have a performance rating of “effective” and, if you qualify, and if VIOCF agrees to grant you a franchise, you must resign your position with Valvoline or its affiliate when you sign the License Agreement.

FDD Effective Date Action

Franchise Rating

Franchimp Summary Rating

6/10

Earning Transparency

10/10

Investment Accessibility

2/10

Summary of potential earnings

Average Gross Profit Per Unit

$581,427 / unit

Average Gross Profit During 2022
Franchise Type:

Automotive

Average Revenue Per Unit

$1,734,664 / unit

Average Revenue During 2022
Franchise Type:

Automotive

$1,008,618

Industry Low

$1,967,801

Industry High

Franchise System Development

Year Units at Start of Year Units Opened Units Terminated Non-Renewals Re-Acquired by Franchisor Ceased Operations Units at End of Year

Distribution of Valvoline Instant Oil Change Franchisee

Employee Contact Database

# Name Position Email Phone

Summary of Investment Costs

Upfront Franchise Fees

Minimum: $73,750 Maximum: $122,050

Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.

These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.

While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.

Total Investment Costs

Minimum: $192,375 Maximum: $3,483,550

Ongoing Fees

Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.

These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.

Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.

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