EDA Corporation
23824 Highway 59 North
The franchisor is Vision Source, LLC, a Texas limited liability company formed in April 2003, and has been the franchisor since May 2003. Its principal place of business is 23824 Highway 59 North, Kingwood, Texas 77339. Vision Source, LLC is wholly owned by EDA Corporation, a Delaware corporation.
We promote the independent practice of optometry through a network of independently owned and operated optometric offices (“Network”) that consists of franchised optometric offices under a VISION SOURCE® franchise agreement and associate optometric offices under our associate membership program described below. We grant a franchise for an optometric office (“Office”) to participate in our franchise network (“VISION SOURCE® Network”). The franchise provides valuable benefits and services to optometrists who are members of the VISION SOURCE® Network, but does not provide a complete system for operating an optometry practice. We grant you the right, but not the obligation, to promote your practice as a “Member of the VISION SOURCE® Network” and to use some of our other trademarks and service marks “Marks”). We have a distinctive system for (i) facilitating the exchange of information on best practices among independent optometrists and optometric industry experts regarding the management, operation, and promotion of an optometric office; (ii) arranging for price reductions (including discounts and rebates) from vendors supplying optometric frames, lenses, and other products and related services based on the nationwide buying power of our Network; (iii) advertising, promotional and marketing programs, including the promotion and sale of prescription and non-prescription eyewear and related products and services; and (iv) offering programs relating to (i), (ii) and (iii) above. We refer to our distinctive methods, proprietary know-how, and trade secrets related to the Offices collectively as the “System.” Beginning in 2015, we implemented an associate membership program (“Associate Membership”) which would allow a qualified, independently owned and operated optometric office to be operated under an Associate Membership agreement as an associate member (“Associate Member”) of the Network and can utilize certain aspects of the System but with some important limitations. The Associate Membership agreement includes a provision that prohibits the Associate Member from use of the Marks in any manner, including but not limited to any inclusion of or reference to the Associate Member's office on any website or marketing materials that include any of the Marks. In addition, in all dealings with third parties (including, without limitation, employees, suppliers, patients, customers, and government authorities), the Associate Member will identify the Associate Member's office only with the Associate Member's own business name. The Associate Membership Agreement has an eighteen-month term. Although we refer to the Associate Membership program at various places in this disclosure document, this disclosure document is intended only for those who would become Vision Source franchisees. We have never operated a business of the type being franchised, but the founder and several members of our management are optometrists operating independent VISION SOURCE® Offices. We have no business other than granting franchises and assisting our franchisees and Associate Members. We have been offering these franchises since 1996. We have never offered franchises in any other line of business. On October 1, 2018, Essilor International completed a previously announced merger with Luxottica Group, the owner of the OAKLEY, LENSCRAFTERS, PEARLE VISION, SUNGLASS HUT, and APEX BY SUNGLASS HUT brands, as well as the online retailer Glasses.com and the EyeMed managed vision care network. Upon completion of the merger, Essilor International became a holding company with the new name “EssilorLuxottica”. Essilor International had already transferred its operating activities to a wholly-owned subsidiary in November 1, 2017. This subsidiary is taking over the “Essilor International” name. EssilorLuxottica is our ultimate parent company. EssilorLuxottica and new Essilor International have their principal place of business at 147, rue de Paris 94220 Charenton-le-Pont, France. FRANCHISE DISCLOSURE DOCUMENT - 3 - (REV. 03.01.2019 – CA) As a result of the merger, Vision Source became an affiliate of Luxottica Retail North America Inc. (“LRNA”), an Ohio corporation. LRNA's principal business address is 4000 Luxottica Place, Mason, Ohio 45040. LRNA has offered franchises for Pearle Vision® retail optical stores since May 1998. As of December 31, 2018, there were 385 franchised Pearle Vision® stores in the USA. Neither LRNA nor any other affiliates offer VISION SOURCE franchises
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Franchimp Summary Rating
6/10
Investment Accessibility
6/10
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Upfront Franchise Fees
Minimum: $0 Maximum: $0
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $100,000 Maximum: $450,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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