Wetzel's Pretzels
COP WP Parent Inc.
Company Information
35 Hugus Alley, Suite 300
We were organized in California on August 7, 1995. Our principal business office is at 35 Hugus Alley, Suite 300, Pasadena, CA 91103. In 2007, by means of a merger into us of a subsidiary of our purchaser, we were acquired by Pretzel Holding Corporation, a wholly owned subsidiary of Pretzel Parent Holding Corporation, both Delaware corporations. Pretzel Holding Corporation, our parent, is now our sole member. Levine Leichtman, an investment company, is the controlling shareholder of Pretzel Parent Holding Corporation. The principal address of all three companies is 335 North Maple Drive, Suite 240, Beverly Hills, CA 90210.
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Franchise Rating
Franchimp Summary Rating
7/10
Earning Transparency
7/10
Investment Accessibility
7/10
Summary of potential earnings
$535,590 / unit
Average Gross Profit During 2019Quick Service Restaurants (QSR)
$675,169 / unit
Average Revenue During 2019Quick Service Restaurants (QSR)
Franchise System Development
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Distribution of Wetzel's Pretzels Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $23,500 Maximum: $47,750
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $167,900 Maximum: $683,650
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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