Wild Birds Unlimited

11711 N. College Avenue, Suite 146 Carmel, Indiana 46032

[email protected]

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WILD BIRDS UNLIMITED was incorporated in Indiana on June 8, 1983. Our principal place of business is 11711 N. College Avenue, Suite 146, Carmel, Indiana 46032.

We grant you the right to operate a Wild Birds Unlimited retail store (the “Store”). You and your staff need to be bird feeding hobbyists and nature enthusiasts, thoroughly trained in the hobby of backyard bird feeding. Your Store will offer a retail experience that helps customers enjoy wild birds arid increases their enjoyment of nature by providing advice, top quality products, and a pleasant shopping experience. Each store operates under the name wild birds Unlimited and other marks we designate (the “Marks”). You must operate your Store under the' Wild Birds Unlimited system (“System”) and in accordance with our specified standards. The System is characterized by distinctive product, layout and decor, all of which we may change. Your Store typically will have 1,200 to 1,700 square feet. Wild BiRDSlUNtmmED''2019 Franchise-Disclosure Document US,,12l60l,404!09 Before executing a Franchise Agreement, you may choose to sign a .Reservation Agreement to reserve a geographic area within which you will locate your store. The reservation Agreement territory may be larger than the territory granted in the Franchise Agreement ('‘Designated Territory”), which is signed later. No other franchise will be granted within the geographic area that you have reserved for a period of 6 months after you have signed the, Reservation Agreement. If you do not sign a franchise agreement within 6 months of signing the Reservation Agreement,, the Reservation Agreement will expire; Although you do not have an, automatic right of renewal, we may, at our option, renew the Reservation Agreement for one additional period of 6 months. As described in this Disclosure Document, we' offer discounts on the initial Franchise Fee and other fees (such as the Training Fee) to existing Wild Birds Unlimited franchisees that wish to open one or more additional stores with us, if you are an existing Wild BIRDS Unlimited franchisee, these discounted fees I will apply to your purchase of franchise rights for an additional WILD BIRDS: UNLIMITED store. You will be required to participate in our online product ordering system (the “MyWBU Store”).. The. MyWBU Store provides for product delivery from, your Store to your Store's retail customers and for product Store: pick-up options, in connection with your participation, you will be required to sign the MyWBU Store (e commerce platform) Authorization and Participation Agreement and pay us an upfront fee (as set forth in Item .5) and a monthly license fee (as provided in Item 6). In connection with the MyWBU Store you also will be required to use our designated credit card processing company, which may be different from, the credit card processing company for your Store' standard retail operations and which may require terms .and conditions different from those to ,which your standard retail Store* operations are subject. We also will implement and administer a minimum advertised pricing policy for the MyWBU Store which you will be required to comply with, subject to state; law. If you are opening a new WILD Birds Unlimited stores you will pay the* then-current upfront fee upon signing the MyWBU Store (ecommerce platform) Authorization and Participation Agreement but will not be required to pay the monthly license fee until your fifth month of participation (in other words,, your first four months of the monthly license, fee is forgiven in this scenario)..com