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Winnie Couture

Winnie Couture Franchising

Company Information

9437 S. Santa Monica Blvd. Beverly Hills, California 90210

[email protected]

We have developed a proprietary business format and system (the “System”) for operating an upscale bridal salon (“Salon”) offering our collection of WINNIE CHLOMIN® and WINNIE COUTURE® designs (“Collections”) including, among other lines, bridal gowns, red carpet styles and special occasion dresses as well as related headpieces, veils, jewelry, and accessories (“Accessories”). Our Salons are identified by the trade name and service mark “WINNIE COUTURE®” and other trademarks, service marks, and other trade identifiers that we designate to identify businesses operating under our system (the “Marks”). Our System includes our proprietary and confidential information; our relationships with designers and manufacturers, our custom ordering and measurement procedures; our customer service procedures and requirements; our Salon design, layout, trade dress and color scheme. We grant qualified candidates the right to operate a WINNIE COUTURE® Salon according to our standard franchise agreement (“Franchise Agreement”) (see Exhibit C) and our standards, specifications, policies and procedures (collectively, our Standards”). We will communicate our Standards to you as part of our confidential operations and procedures manuals or other writings (our “Manual”).

FDD Effective Date Action

Franchise Rating

Franchimp Summary Rating

5/10

Investment Accessibility

5/10

Franchise System Development

Year Units at Start of Year Units Opened Units Terminated Non-Renewals Re-Acquired by Franchisor Ceased Operations Units at End of Year

Employee Contact Database

# Name Position Email Phone

Summary of Investment Costs

Upfront Franchise Fees

Minimum: $45,000 Maximum: $45,000

Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.

These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.

While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.

Total Investment Costs

Minimum: $299,400 Maximum: $551,100

Ongoing Fees

Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.

These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.

Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.

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