Goldfish Swim School
Company Information
2701 Industrial Row Drive
Goldfish Swim School Franchising LLC is a Michigan limited liability company formed on June 19, 2008, and does business under its corporate name and the name Goldfish Swim School. Its principal business address is 2701 Industrial Row Drive, Troy, Michigan 48084. It has offered franchises since 2008. It has no parent companies or predecessors. Its affiliate, Goldfish Swim School, LLC, was formed in Michigan on October 19, 2005, and has operated a swim school of the type being franchised since March 2006. Other affiliates that operate single swim schools include MFO West Bloomfield, LLC; MFO Fitchburg, LLC; MFO Grandville, LLC; MFO Knapps Crossing, LLC; MFO North Scottsdale, LLC; and MFO Ahwatukee, LLC. Its affiliate McCuiston Family Enterprises, Inc. employs the franchisor's personnel; Goldfish Swim School Franchise Marketing, LLC is a wholly owned subsidiary that administers brand funds; and Goldfish Swim School Franchising of Canada, ULC franchises the system in Canada. The franchisor has never operated a business of the type being franchised and has not offered franchises in any other line of business.
The franchise being offered is to establish and operate a Goldfish Swim School providing specialized swim instruction, birthday parties, open swim times, and other aquatic activities to children aged 4 months to 12 years. The swim school also includes a snack bar and a retail area. Qualified franchisees may also be offered the opportunity to develop multiple swim schools under an Area Development Agreement.
1 Directors with Prior Bankruptcies
2 Ongoing Lawsuits
| FDD | Effective Date | Action |
|---|
Franchise Rating
Franchise System Development
| Year | Units at Start of Year | Units Opened | Units Terminated | Non-Renewals | Re-Acquired by Franchisor | Ceased Operations | Units at End of Year |
|---|
Distribution of Goldfish Swim School Franchisee
Employee Contact Database
| # | Name | Position | Phone |
|---|
Summary of Investment Costs
Upfront Franchise Fees
Minimum: $40,000 Maximum: $50,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $1,663,263 Maximum: $3,816,733
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
Secure your E2 visa in the U.S. by investing in this franchise—with down payments starting at just $100k
Learn About E2 Visa OpportunitiesPopular Franchises
Franchises in the Same Industry
Do you work for this Franchise? If so, claim this franchise!
Help us ensure accurate and up-to-date information by claiming this franchise. Fill out the form below to provide details, and we'll populate the page with your input.
