Miniso

Miniso is a retail store that sells stylish, affordable consumer products in the areas of home, beauty, electronics, fashion, stationery and more under the MINISO brand. The company offers a unique shopping experience with its wide variety of products at competitive prices.

We all know that the United States is a huge market for consumer products, but it's also incredibly difficult to penetrate this market. Miniso has already opened more than 1,000 stores in China and Japan. These markets are very similar to the U.S., so we're confident that our retail store will be successful here as well. The reason why we've decided to open our first U.S.-based store in New York City is because of its high population density and fast-paced lifestyle which makes it ideal for shopping on-the-go purchases such as ours. Plus, NYC is one of the most diverse cities in America with nearly every ethnicity represented among its 8 million residents! We believe this diversity will allow us reach many different types of customers who can relate to our affordable yet stylish product lineups across various categories including home goods, clothing accessories, beauty tools/products and stationery supplies like notebooks/pens/etc

We are a California limited liability company formed on February 15, 2018 for the purpose of offering Miniso franchises for investment in the United States, and we do business under the name “MINISO.” We do not do business under any other name. We maintain our principal business address at 200 S. Los Robles Avenue, Suite 200, in Pasadena, California 91101. Our agent for service of process is John Welsh, 444 South Flower Street, Suite 2400, Los Angeles, CA 90071. Our other agents for services of process in various states are listed on Attachment B to this Disclosure Document. We were formed for the purpose of offering and selling the Miniso franchise in the United States and servicing, supporting and administering the Miniso franchise in the United States. We do not currently engage the services of any franchise brokers and have never offered franchises in any other line of business.