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Business Description

We are a Nevada corporation, incorporated in February 1990 our corporate name and the name ASSIST-2-SELL, we do not do business or intend to do business under any other name.. We do not have a parent. We maintain our principal business address at 1610 Meadow Wood Lane, Reno, Nevada 89502.

Prior Experience

. We have 2 predecessors. Our 1st predecessor was Assist-To-Sell, a sole proprietorship founded in May 1987 by Mary LaMeres-Pomin. It became our 2nd predecessor when it was incorporated under the name Assist-To-Sell, Inc. as a Nevada corporation in November 1988. Our predecessors' principal business address was 535 East Plumb Lane, Reno, Nevada 89502. They have conducted a business of the type you will operate since May 1987, and have not offered franchises in any line of business. We have no other predecessors. . We do not have any affiliates that will provide you with goods or services. We had 1 affiliate, Solid Source International LLC (“SSI”), which was a Nevada limited liability company that offered franchises for the Solid Source real estate brokerage system for real estate offices from October 11, 2011 to April 30, 2014. SSI maintained its principal place of business at 80 Waterbuck, Suite 1429, Verdi, Nevada 89439

Business Offered

We offer franchises for the operation of real estate brokerage offices throughout the United States and in Canada. These offices offer professional real estate services to the general public under the name ASSIST-2-SELL®, and other trademarks and service marks (“Marks”). The distinguishing characteristics of the ASSIST-2-SELL system ("System") include distinct methodology in using sales and promotional materials, promotional and referral services, proprietary procedures and a competitive low flat-fee commission concept. We grant you the right to operate an ASSIST-2-SELL franchised business from an approved location that you determine and that we approve. We provide you with policies, procedures and techniques designed to enable you to compete effectively in the real estate market. Your primary customers are sellers and buyers of residential properties. We do not engage in any other business activities. We have offered franchises for USA ASSIST2-SELL and ASSIST-2-SELL Offices since November 1, 1993. We have not offered franchises in any other line of business. From November 1, 1993 to December 31, 1998, we granted 1-year licenses to some individuals to use USA ASSIST-2-SELL Marks and certain portions of the System in the operation of their real estate businesses. The licenses could be renewed annually without a fee, did not require the licensee to engage in advertising and did not require the licensee to pay certain monthly minimum royalty fees and charges that are required with the franchise agreement. In addition, the licenses contained different and fewer operational requirements than the franchise agreement (such as insurance requirements, etc.). We no longer offer such licenses, and we have not offered licenses in any other line of business. You will compete with other real estate organizations for sellers and buyers of properties. Much of this competition will come from more traditional and established real estate firms, some of which are national franchise organizations. In addition, you may compete with other real estate businesses that offer similar services to the public, including other competitive low commission operations. To meet this competition, you will use distinct sales and promotional materials, provide professional real estate services, derive the benefit of the goodwill created by the Marks, and use recommended procedures, techniques and policies. The market for the real estate services you will provide is developed in many areas and developing in other areas, depending on the number of potential buyers and sellers in the areas and the number of brokerage businesses that have been established to service these potential customers.

Initial Fees

You must pay us an initial franchise fee of $14,500 when you sign the franchise agreement. We do not offer financing for the initial franchise fee. In 2018, we waived the initial franchise fee for 2 existing franchise owners who each purchased a new franchise after closing their jointly-owned franchise. The initial franchise fee is not refundable

Financing

We are not obligated to provide you with any financing. We may decide to finance the renewal fee if business circumstances warrant in our sole discretion. If we agree to finance the renewal fee, the entire balance would be due 3 years after the date we sign a successor franchise agreement to renew the franchise. A copy of the promissory note for the renewal fee is attached to this disclosure document as Exhibit A-1. The financing terms for the renewal fee are described in the table below. Neither we nor any agent or affiliate offers any other direct or indirect financing to you, guarantees any of your notes, leases or obligations, or has any practice or intent to sell, assign or discount to a 3rd party all or part of any of your financing arrangements. We do not know whether you will be able to obtain any other financing for all or part of your investment and, if so, the terms of the financing. We do not receive direct or indirect payments for placing financing. Except as described in the table below, the promissory note for the renewal fee does not contain a waiver of defenses or similar provision

Franchisee Revenue and Profit

The FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets if there is a reasonable basis for the information, and if the information is included in this disclosure document. Financial performance information that differs from any included in this Item 19 may be given only if: (1) a franchisor provides the actual records of an existing outlet that you are considering buying; or (2) a franchisor supplements the information provided in this Item 19, for example, by providing information about possible performance at a particular location or under particular circumstances. We do not make any representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to our management by contacting Ryan Elliott, Assist-2-Sell, Inc., 1610 Meadow Wood Lane, Reno, Nevada 89502, (775) 688-6060 and the Federal Trade Commission and any appropriate state regulatory agencies