Verlo Mattress

Professional Services Decorating & Home Design

Franchise Summary

Description

We grant you the right to operate a retail mattress service store (the "Retail Service Store. "), a retail only mattress store ("Satellite Showroom") or a VERLO Mattress retail/assembly store (the "Retail/Assembly Store"). At your Retail/Assembly Store, Retail Service Store, you will assemble and sell at retail custom mattresses and box springs (the "Products") and certain accessory items for the Products (the "Accessories"). At your Satellite Showroom, you will sell Products and Accessories.

Company Background

Verlo Mattress brings the best sleep to every home. We assemble and sell mattresses at our Retail/Assembly Store, your Retail Service Store, or Satellite Showroom. Verlo offers custom mattresses that are perfect for any bed frame and style of sleeper with a 100 night trial period on all products.

Franchise Opportunity

The mattress industry is a $15 billion dollar industry, and it's dominated by brick-and-mortar stores. We're the first company to allow customers to build their own mattresses online. That means we can sell directly to consumers at prices that are up to 70% less than other leading brands like Tempurpedic and Serta. Our customers save thousands of dollars when they buy from us instead of one of those big box stores! Verlo Mattress offers a high quality product with an unparalleled price point for our customers. With our patented technology, you'll be able to offer your customers the best possible experience for building their perfect mattress online or in person at one of your retail locations!

Corporate Structure

FWR, LLC d/b/a Verlo Mattress was organized in Wisconsin as a limited liability company in June 2011. They conduct business under the name “Verlo® Mattress” and under the trademark “VERLO®.” Their principal business address is 301 N. Broadway Street, Suite 300, Milwaukee, Wisconsin 53202. They or their predecessors have offered franchises since 1989.

Royalties and Marketing Fees

Royalties : 6.0% of revenue

Royalties : 1% of monthly Gross Sales (may be increased up to 2?% of store sales), currently $500 per store per month

Royalties : 6% of Gross Sales, as measured on an annual basis

Franchise Types Available

#	Type	Investment	Fees

Employee Contact Database

#	Name	Position	Phone Number	Email Address

Distribution of Verlo Mattress Franchisees

Verlo Mattress Franchise System Development in 2021

FAQ

How much investment do I need to start my own Verlo Mattress business?

Franchisees typically require at least $464 to $784 investment to get their Verlo Mattress business started

What are the initial franchise fees for Verlo Mattress?

Franchisees typically need to pay at least $69 in fees directly to Verlo Mattress in order to earn the right to launch their business

How much money can I make with a Verlo Mattress franchise? What are the average revenues for a typical Verlo Mattress business?

We haven’t done the math on how much revenue a typical Verlo Mattress brings in each year. We estimate that other franchisees in the Professional Services industry generate $960,856 revenue, so we would expect Verlo Mattress to generate a similar amount

How long do I need to commit to running a Verlo Mattress unit? What is my contractual commitment?

Verlo Mattress franchisees are typically required to sign up to a 10 year contract initially. The renewal length is 10 years. You can of course exit early but don’t expect to get any refund!

Accessibility

1 /10

The Franchisor's investment costs ranges from $464,685 to $784,240 which is Much Higher than the $0 to $0 average in the Decorating & Home Design industry

What determines the investment cost?

Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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